Aroma first aid kit: aromas that will help you get through a hard day. Aromatization of residential premises with essential oils How to make a pleasant smell in the office

From January to February, most houses smell of pine needles and tangerines. But this is only two months of the year, and what tests does the sense of smell undergo in the remaining ten?

The mustiness of the basement, the aromas of the garbage chute and sewerage, the neighbors smoking in the entrance - the stench strives to enter the apartment every time you open the front door. And if internal problems are added to external problems, such as clogged pipes and non-working ventilation, then write wasted.

And okay, in warm weather - you can open the window and leave your favorite home to ventilate for an indefinite period. What to do in winter?

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1. Chinese way

If it is cold outside, then the “draft” option should be reduced as much as possible in time. But how to maintain the effect of long-term ventilation?

The inhabitants of the Celestial Empire invented a simple way: canvas bags with tea, hung in doorways during “air procedures”, quickly absorb unpleasant odors and freshen up the atmosphere - just some 15-20 minutes are enough.

2. Grandma's way

In the arsenal of our parents there were no modern methods of dealing with unpleasant odors. They used folk remedies. And first, wet towels!

The more suitable places you find to hang them, the less unwanted aromas will remain in the room. And then it remains only to open the windows for a short time to reduce the humidity.

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3. Vinegar method

This product also belongs to the list of tricks of experienced housewives. With it, you can go into fire, and into water, and into copper pipes.

If you heat water with vinegar on the stove, then kitchen odors will disappear: burnt food, overly aromatic dishes, or a mixture of both. A similar solution, but with the addition of a couple of drops of aromatic oil - bergamot or lavender, you can wash the bathroom. This procedure will help get rid of persistent toilet odors.

Well, if pipes became sources of “fragrance”, then the following composition will help solve the problem: 1 part of coarse salt, 1 part of soda and 2 parts of vinegar. Pour all this into the drain hole and leave for 15 minutes, then rinse with hot water.

4. Method of point impact

Well, which of us, for example, does not make stocks? Potatoes, carrots, onions .. all this actively emits odors. To the outings! Organize a storage area outside the apartment, use vestibules, loggias, utility rooms.

Well, if the situation is hopeless and the vegetable "ghetto" can only be placed inside the house, then take care of containers with lids and odor-absorbing devices.

Speaking of the latter: do you know how to reduce the concentration of unpleasant odors in the bin?

There are two ways: the first is to place a special carbon filter inside that neutralizes odors, the second and more economical is to use toilet strips for other purposes! If you put a freshener at the bottom of the bucket, under the garbage bag, then the plastic will absorb its aroma and kill the ambre of the waste.

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5. Massive attack

Everything is fine, but what if emergency measures are needed, and the area of ​​​​impact should be maximum? How to quickly refresh the atmosphere if, for example, unexpected guests are on the doorstep, and frost and ventilation are excluded outside the window?

A frying pan and coffee beans will save you! Roast the beans over high heat, and their aroma will displace all unpleasant odors. Proven by more than one generation of housewives!

6. simple trick

This "air freshener" is easy to make yourself. And all you need is a few things - a glass candle jar, baking soda and essential oil.

The first option is to pour baking soda into a jar, add a few drops of essential oil, mix well and put a burning tablet candle on top. The bank does not need to close.

In the second case, you can do without a candle! This is where the lid of the jar comes in handy. You need to make holes in it (for example, with a screwdriver and a hammer, as in the video). A pleasant aroma in the house is guaranteed for you!

7. Beautiful way

For those who want to bring a little chic to the environment, we recommend using ... pomanders!

This mysterious word not only sounds beautiful, but is also an effective and inexpensive tool, as it was specially invented for our article and the subject of the rubric.

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Making pomanders is simple: you only need a few oranges and a lot of cloves (seasoning). The second ones are stuck in a spiral into the first ones, the resulting structures are hung around the apartment. Such natural air fresheners will last a couple of weeks, and after that they can be replaced with new ones. The usefulness of pomanders is not limited to the function of aromatization, they also have a psychological effect: they relieve stress and improve mood.

The smell in the house is the visiting card of the owners. Everyone can make it unforgettable. The only question is whether it will be good memories or terrible ones. You choose!

If you have a calendar on your desk with the dates of the planned vacation circled in bold, which you meditate on when you are once again covered by a wave of winter depression and work time pressure, then this post is for you.

In fact, aromatherapy and essential oils can really help you get through the hardest day at work - honestly, give this idea a try.

How it works:

I know that for many, aromatherapy is something like breathing with chakras or healing with color, that is, a fashionable joke, harmless, but it is unlikely that there is any real sense in it. This is not so: aromatherapy is a quite tangible (and scientifically studied) biochemical effect on the body. Essential oils consist of many components, among which are esters and terpenes, volatile substances (they are responsible for the smell).

When inhaling the aroma of essential oil, these substances instantly enter the body's systems (30 seconds after inhalation, they are found in the blood), and have a certain effect (constrict or dilate blood vessels, relieve arousal, lower the pain threshold, etc.).

Since essential oils are highly concentrated substances, their action can be much more pronounced than the action of herbal decoctions, the active components of which travel a much longer way before starting to act.

In addition to the fact that the components of essential oils quickly enter the bloodstream, when inhaled, the aroma directly affects the limbic system of the brain, which regulates, among other things, emotions, memory, sleep and wakefulness. That is why essential oils are really able to influence the emotional state, focus attention, relax, remove panic attacks, remove anxiety.

Essential oils for the office

A scented first aid kit can help you get through a tough day at the office, it's an easy and safe way to support yourself through tough times. The easiest way to make it is to find three small glass vials with a tight stopper (for example, from medicines), and fill them with salt, on which you will apply the desired essential oils.

These bubbles can be signed - "for stress", "for concentration", "for confidence" and just keep them in a drawer. When you feel the need, get the right salt, take a comfortable position, close your eyes and take 3-5 deep breaths. Give yourself 5 minutes for the esters to take effect and get back to work.

For smelling salt, you can take 2 tbsp sea salt or a mixture of ordinary salt with clean sea sand (such a mixture keeps the aroma longer). For this volume you will need 10 drops selected essential oil.

Tonic aromas

Aromas that help to cheer up, drive away sleep and focus.

Black pepper (Piper nigrum)

This oil has the ability to improve blood circulation, which improves brain nutrition and helps increase concentration. Be careful with this oil if you have problems with high blood pressure.

Rosemary (Rosmarinus officinalis)

Rosemary affects the areas of the brain responsible for memory, it is an oil that helps to better remember and structure information.

Mint (mentha x piperita)

Peppermint has many different properties, including this oil has the ability to relieve drowsiness, awaken, quickly bring the brain into tone.

Fragrances for stress

Ylang Ylang

The composition of this oil includes volatile components that slow down the heart rate and relieve spasms, this oil calms the parasympathetic nervous system, which is not under the control of consciousness. The oil has a sweet aroma that is soothing and helps you quickly pull yourself together.

Chamomile (Matricaria)

The essential oil of chamomile (both Roman and German) contains esters that have a systemic and deep effect on the body, reducing pressure, relaxing and soothing. This oil has a pharmacy bitter aroma - a few deep breaths and panic recedes.

Fragrances to combat anxiety and self-doubt

If you're afraid of public speaking, or if the mere thought of an upcoming meeting raises your blood pressure, then you need oils that relieve stress while still keeping your attention focused.

Cedar tree (Juniperus virginiana)

This oil balances the parasympathetic nervous system (calms the heart rate, stops excessive sweating) while helping the brain stay in good shape. What you need for self-confidence.

Laurel (Laurus nobilis)

This oil warms, soothes and creates a sense of security, which is why it is often included in aroma blends that are created specifically to boost self-esteem.

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You will find more DIY ideas, recipes for home cosmetics and aroma recipes in my blog LALAVANDA.RU. Drop by!

1. The easiest way to give the room a pleasant scent- drip perfume on the lamp. When you turn on the light, the apartment will be filled with your favorite smell. Just do not turn on the lights immediately after the procedure so that the bulb does not burst.

2 . To make your house smell nice, you can make a pomander.To do this, take an orange and make punctures in it with a toothpick, sprinkle generously and rub the citrus with cinnamon powder. Then stick clove seeds into the holes and put the orange for two weeks in a dark, warm place. After the expiration date, the finished pomander can be put on a shelf or hung on a ribbon. Within six months, you will enjoy a pleasant aroma. By the way, instead of an orange, you can take any other citrus and your favorite spices.

3. You can prepare a pleasant smell for the house in advance. To do this, in the summer, collect the petals of strong-smelling flowers whose aroma you like (roses, jasmine, lilacs). Put a layer of petals in a glass jar, sprinkle with fine salt on top. On top of the salt again lay a layer of petals and repeat the layer of salt. Thus, you need to fill the jar to the brim. After that, pour a few tablespoons of alcohol or vodka into it, for example, 8-10 teaspoons of alcohol will be required for a 500 ml container. Cover the jar with glass and put in a dark place for two weeks. In order to enjoy the aroma of color, it is enough to remove the lid from the jar.

4. Coffee not only has a pleasant smell, but it also purifies the air. Take a handful of ground coffee, pour into a pan and heat well. You can repeat this procedure several times. And to maintain the aroma, put coffee in a vase and place it in the room.

5. If you throw an orange peel on a hot clean frying pan, the house will be filled with a light citrus aroma.

6. To get the smell of a coniferous forest at any time of the year, wrap a couple of sprigs of pine or spruce in cheesecloth and place it over a pot of boiling water.

7. You can also make fragrant jars, which will not only fill your apartment with aroma, but also decorate it. Cut the lemon into circles or slices, put in a jar and add a few sprigs of rosemary and a couple of drops of vanilla extract. Fill the jar with water to the brim. In order for the mixture to begin to give off aroma, it must be constantly heated. To do this, you can use fondue stands, USB heaters or a regular battery. These jars keep in the refrigerator for 1-2 weeks. The ingredients may vary.

8. After boiling lemon peels in water for about 10 minutes,you can also achieve a pleasant smell. And if you add a spoonful of cinnamon, the aroma will become even better.

9. The apartment will smell nice, if you regularly add a thick decoction of hops, oregano or any other odorous herbs to the water for washing floors. Or add an inexpensive scented shampoo or shower gel to the water.

10. There is nothing better than the smell of freshly baked goods. The next time you bake a sweet cake, add a spoonful of cognac and vanillin warmed over the fire to the dough. The vanilla scent will last long enough in the house. If you don’t feel like baking, just heat up the vanilla with cognac and enjoy the warm smell.

Don't forget to regularly ventilate the apartment, get indoor plants and get a humidifier. As a last resort, just spray plain water with a spray bottle. You will feel that breathing in the house has become much easier.

Essential oil for money. Attracting money energy. The smell of money. Improving the state of possession, prosperity. Fragrances for business. Oil for magical rituals. Why fragrances attract money. List of monetary essential oils. Which fragrance is best for money magic.

Money, like water, has the ability to flow. There is even a saying: "Money slipped through your fingers." And it is right! Money energy cannot be stopped. It is known that dIn order for a business to bring money, you first need to invest well, spend money. Money must move, and in order to have something to spend, you need to deal with your desires and fears. If you think about it, many do not have wealth because of the fear of having it. For example, if there is no money, no one will rob. If there is no house, it will not burn down. There is nothing - and there is no need to give or give anything to anyone. Let's learn to allow ourselves to be rich. It's hard to live without money. They are like gasoline for a car. The car, even the coolest, without gasoline (energy) will not budge. They say that you need to work to have money. I know for sure that the money is not for those who work a LOT, but for those who “open the doors” for cash flow and at the same time, of course, take some kind of action.

Actions may vary. For example? ... Come up with an interesting question for the game "What? Where? When?" …or reinvent the wheel… or share your skills in a master class… or something completely different!?

Sometimes energy comes to us not in monetary terms, but in the form of various opportunities, gifts in exchange or useful advice from wise people.

Living aromas - essential oils have long been used in love and money magic. The energy of many essential oils is similar to monetary energy.

Essential oils for improving possession, prosperity, helping in business.

Basil helps in business, promotes career advancement, increases sales. Basil is used in rituals to attract wealth and opportunities. It can be dripped into a wallet or pocket in which you carry money. Vendors scent the stalls with Basil to attract paying customers.

Bergamot brings living energy to any sphere of human life. Bergamot is able to extinguish the aggressive mood of an entire crowd. Helps to be heard and understood. It facilitates mutual understanding, helps to sign the most difficult contracts. It is used in magical rituals: to attract good luck in business. Aroma pendant with Bergamot essential oil on your chest is a sure way to set yourself up for business. The oil is suitable for both women and men, it goes well with an expensive suit and is appropriate in an expensive car.

Vanilla helps to achieve what you want, to get success in everything. Vanilla attracts the right people for the business. It reveals hidden abilities and talents in a person. Gives monetary energy, helps to understand yourself and other people better. With Vanilla oil, you can take baths by burning candles, dream, visualize, make plans for the future. All your dreams will surely come true! A sweet scent much loved by women who are loved by men.

Vetiver one of the strongest fragrances that helps to cope with a difficult situation in business. Allows you to see the source, the reason for what is happening, thereby acquiring solid ground under your feet. Helps pay off debts. Possesses monetary energy transcendent energy of patchouli and basil. Vetiver oil can be dripped into a wallet, money pockets. You can aromatize the premises of offices and retail outlets.Used to defend against enemies. To do this, dried vetiver is placed in a protective bag.To achieve power and success in business, put vetiver oil on a purple candle and light it every week. Pairs very well with jasmine and vanilla.

Carnation creates the basis for correct sober decisions. It helps to attract well-being, get what you want, repay debts. Add clove oil to an aroma lamp in your office and it will revive the mind and create a work environment. Carnation buds can be kept in your pocket and purse. Clove raises blood pressure - use carefully for hypertensive patients.

Geranium is a euphoric scent. Its main purpose is protection. She removes many inferiority complexes. Puts over unpleasant situations, allows you to see the world in brighter colors. Facilitates understanding between people. Attract wealthy clients. It is better not to use it in the office… it takes you away from reality and does not contribute to the work process, but in personal negotiations, Geranium is an indispensable oil! Suitable for women, especially after 40 years.

Grapefruit allows you to succeed and achieve what you want. Improves communication between people, sharpens intuition. Restores strength, promotes production. Men can use grapefruit flavor without a doubt. Women in business seem younger and more determined.

Jasmine used for rituals to attract good luck in a career and monetary energy. This is the aroma of spiritual and material wealth. If you use Jasmine in your daily perfume, then meeting you will remain in people's memory. Helps to attract a rich husband. The scent is sweet and better suited for women.

Ylang Ylang able to attract good luck in business and wealth. Wealth is sometimes expressed not in monetary form, but in the ability to appreciate what you have. Gives the ability to see the big in the small. Ladies who use ylang-ylang in their perfume easily manipulate male business partners.

Ginger protects from aggression, black malice and negative energies. Protects from the envy of competitors. It has a powerful attraction of monetary energy. It is necessary to put an aroma lamp on the energy flow, for example, next to a cash register. The root of dried ginger can be put in the pocket of the bag. You can make an aromatic sachet with dried ginger chips and add a drop of ginger essential oil to it once a week. Suitable for both women and men.

Cardamom brings good luck. The person who uses this plant always arrives in high spirits. He manages everything that he has planned, the work burns in his hands. All plans come true and all dreams come true. This is a fragrance of amazing energy that allows you to find a common language with people, it sets you on a single wave of understanding and harmony. Its action is soft and pleasant, like the movement of water. Cardamom is a men's fragrance, but many women are crazy about it! Pairs well with rose and black pepper.

Cassia warms up "frozen" energy. Similar to cinnamon, a very hot and fast-acting oil. Enhances flows. Cassia brings success in all endeavors. Has protection. She is able to attract wealth, money, health. The aroma cleanses and gives strength, promotes the working process. Oil is best used in the cold season.

Cajuput, White Tree helps to cope with the enemies within oneself: laziness, drowsiness, indifference. Aroma awakens the initiative, excites the mind, promotes efficiency. The smell does not cause enthusiasm, but thanks to its analgesic properties, it helps to tune in to work, even with a severe headache. Very helpful for the elderly.

CedarAtlas allows you to determine the true values ​​​​of the world. It smoothes the flow of thoughts, protects from vanity. Able to attract monetary energy, provided that its path is paved with noble intentions. Still would! … because it is one of the five sacred fragrances!

Cypress improves well-being in the house, brings money. Brings success in a career, helps in business, gives energy. In a house where the aroma of Cypress reigns - peace, comfort and tranquility. Cypress helps in real estate matters, stops unprofitable transactions.

Coriander- it is a talisman against failures. Its seeds were worn as an amulet against trouble. A drop of coriander essential oil on the threshold of a house or office will protect you from the evil eye, and also protect those who work a lot at a computer or with papers from serious eye problems.

Cinnamon is the scent of success. Improves well-being in the house, it attracts money, good luck and success. Increases performance. Facilitates understanding with people. You need to put an aroma lamp in your study or office. You can add Cinnamon flavor to your wallet or money pocket. Cinnamon bark can be kept in your wallet. Strong and very hot oil. Useful for hypotensive and very tired people.

Lavender —Lavandin(a hybrid of lavender, in many ways superior in properties) can bring prosperity, but this is not entirely her task. It helps to make the right decision, the result of which may appear after a while. Lavender removes the evil eye, spoilage. With the aroma of lavender, it is useful to take a bath by candlelight, to reflect, to guess, to dream, to make plans.

Lime is designed to purify and protect a person and his business from evil forces and unfriendly people. Helps to adapt to difficult circumstances. Reduces acute perception of loss. Facilitates communication with people. Increases creativity. Helps in work, study. Aroma-pendant with Lime oil on your chest will help you concentrate on difficult tasks. Such a pendant can take root under a man's business tie.

Lemongrass reveals secret intentions, evil intentions. Protects against theft, removes troubles from home and from business. Irrigate the house with a spray (especially the corners), put an aroma lamp, hang an aromatic sachet filled with dry herbs and zest.

Lemon adapt to the new environment. Helps to cope with any task. Gives light living energy. Awakens creativity, creativity. Works great when mixed with other essential oils. Appropriate in the car and office, on the trading floor will improve sales.

Marjoram (oregano) calms the rebellious mind and aggressive spirit, brings wealth to the house. Marjoram consoles in sorrow and sadness, gives hope. Marjoram aroma lamp will protect the house from evil forces, protect business from the evil eye. Suitable for everyone without exception.

Mandarin ancient chinese money symbol. It brings good luck and wealth to the house. Allows you to renounce the base, the material, to step over to a new level of development. Helps to start a new business, attracts assistants to your business. Increase sales in your trading floor.

Melissa removes evil, drives out ill-wishers, saves from the evil eye. Creates a pleasant atmosphere of peace and restraint. Apply in places of conflict.

Myrrh exposes liars, reveals their essence, helps to "push the curtains" and see the truth. Be careful with this fragrance - people start saying everything they think to your face. The rich aroma of Myrrh opens the way to gaining wealth and fame. In combination with Neroli oil, Myrrh promotes business beginnings.

Myrtle one of the oldest proven funds. This plant has always grown near rich houses. Myrtle brings wealth and good luck to the house. It protects from the evil eye and damage, from evil intentions and envy. The aroma of myrtle is the aroma of the accumulation of monetary energy and experience. This is the scent of common sense.

Juniper protects against accidents at work and while driving. Opposes false intentions. It cleanses the aura, drives away fears and the influence of other people's energy, removes damage and the evil eye. Helps in a successful career.

Nutmeg- an ancient magical amulet. It is worn on the chest for good luck in gambling. It helps to acquire power, both over people and over their own vices. Oil determines fate, gives protection, attracts money. Protects from anger and envy of competitors. Strong masculine scent!

Clary sage gives power and money, shows hidden abilities. Protects from deception. Cleans the room from pathogenic energy. Great remedy for tired legs. Recommended for people who have to work a lot on their feet (baths, compresses, light massage with oil). Clary sage has an intoxicating aroma, euphoric, it is better not to use it in the office, it can lead away from reality. But it can perfectly restore after a working day.

Peppermint gives prosperity, protects against encroachments on freedom. It reveals abilities and new talents in a person. Helps to attract wealth to you. A strong, cool fragrance from childhood. It will help to increase the number of customers and turnover. Restores strength, gives new vitality. Do not apply at night.

Neroli- the aroma of wealth. It was used only by noble and wealthy nobles. This is a trail of luxury, and not just the smell of despicable metal. If you want to get more in life than an ordinary and simple person needs, then Neroli's magic will attract what you want to you. The fragrance can be used as a perfume, dripped on a handkerchief (although they are no longer in vogue ... more and more paper napkins). In the house, you need to put a candle on the flow of incoming energy and drip Neroli essential oil next to it. Be sure to let the candle burn out completely. Neroli is suitable for visualization in a relaxing bath, by candlelight. Make yourself a mixture based on 10 ml of fatty oil (for example, almonds) and 5 drops of neroli. Before leaving the house, rub your wrists with 1-2 drops and your day will be successful. For men, it is hardly suitable in its pure form (too floral smell), but mixed with other oils, for example, with lime and sandalwood, you can get something special ...

palmarosa brings good luck to the house, contributes to any endeavors. It helps to reach a new level of awareness, change jobs, see and correct your mistakes. The aroma is similar to the smell of a rose mixed with grass. Palmarosa is more suitable for women.

Patchouli able to attract subtle energies. It is known to be a strong magnet for money energy. To attract money, patchouli oil is added to a wallet or an aroma lamp with a few drops is placed in the hallway or office reception. You can light a green patchouli-scented candle on the incoming energy flow. Patchouli awakens creativity in a person. With it, you can make plans for the future, draw pictures, visualize. Men who use patchouli as a perfume seem more masculine to their partners, and women feel a reliable wall next to them.

Petitgrain is the scent of victory. Helps to move forward to high and big goals. This is the scent of a leader. It reveals noble feelings, helps to learn valuable experience. And even in adverse life situations, it allows you to remain yourself, not to change your principles. It is in his power to attract love, fame and success. Appropriate in the office, car, head office.

Parsley protects from the evil eye and damage. Protects from ill-wishers. Helps to find a patron for business. Attracts profitable partners. Protects from dishonest personnel. With oil, you can carry out the procedure for irrigating the room. It is important to place a candle or an aroma lamp with parsley essential oil where theft occurs. May be mixed with rosemary for an enhanced effect.

Rose is the transformation symbol. The rose has one of the highest vibration frequencies, it is like a locomotive leading a train of wagons loaded with iron ore. Rose helps to bring business to a new level, change business, open a new direction. Rose helps self-improvement, renewal. The rose drives away people with evil intentions. A strong, effective oil that will keep you in good spirits and feeling confident. A man next to a woman who enjoys the scent of a rose is satisfied and calm. Rose must be used in micro amounts, otherwise the effect may be opposite.

Rosemary protects home and business from robbers, and a person from attack. A strong, energetic aroma promotes production. Excites, gives a surge of energy. Recommended for fatigue. Spray in the office, especially in the accounting department… there will be fewer mistakes! Raises sales to a high level. Rosemary is the oil of high stats! Suitable for both men and women. It should be avoided by hypertensive patients.

Pink tree helps to choose the right path, make the right decision. Think of a way out of a difficult situation. The aroma contributes to the change of work to a new, more promising one. Rosewood sprayed in a crowded place will improve the atmosphere and protect people from pathogenic energies. An excellent oil for personal growth and manifestation of abilities.

Chamomile energy is similar to monetary energy. Chamomile is able to attract the energy of money into your wallet, improve well-being in your home. It removes fears and anxieties. Roman Chamomile has a more pleasant aroma, unlike Pharmacy Chamomile. It can be safely used in daily perfumery for personal fortune and for magical protection.

sandalwood revives lost abilities, reveals new talents in a person. Sandal protects from rash acts, protects from evil intentions, from magical encroachments. Oil for a threshold in the house and business. Attracts new investors, assistants. It helps to make the right decision, contributes to the fulfillment of desires and the fulfillment of the most ambitious and daring plans. An expensive fragrance that not everyone can afford - only the most fortunate! But if you started using it, then your luck will stay with you.

Pine attracts material wealth. Many magical rituals prescribe the burning of a pine cone. The aroma of Pine helps to make important life-changing decisions, eliminate doubts. Pine oil should be used in an aroma lamp in the office of the management and ... at business meetings of partners ... in a bathhouse. Pine wonderfully stimulates the mind, helps to find a solution in difficult situations.

thuja inspires to action. The aroma of Tui will keep your home from ill-wishers. Apply at the moment of difficult decisions.

Fennel should be kept on the desktop, so that the aroma helps to relax tired eyes from hard work at the computer. Essential oil for entering the house and office - protects against thieves. Soft, sweet butter, will help brighten up the lunch break.

Citronella removes evil, drives out ill-wishers, saves from the evil eye. Put an aroma lamp with Citronella oil in the hallway and your home and people close to you will be protected. Can be used as an aromatic sachet filled with herbs or zest shavings. Pairs well with mint.

Tea tree facilitates understanding, harmonizes relationships, eliminates pathogenic energies, disinfects the office space during epidemics. The aroma clarifies the mind, helps in mental work. Helps with work related to new projects. Promotes illumination. Personal guardian.

Eucalyptus designed to protect and purify. Cleans the room from stagnant negative energies. It is necessary to put an aroma lamp in non-residential premises. Eucalyptus will drive away all negative entities. It will help you get used to your new office. Promotes intellectual work, helps to recover from a sleepless night.

How to increase sales of fragrances. How to attract a customer to the counter with a smell. What flavor encourages the purchase. How to increase turnover with the help of smells. How to direct the customer to the checkout.

Today the market for goods and services is oversaturated. Ordinary customers have a large choice for shopping and receiving service. But for unknown reasons, they do not go where it seems to be closer and cheaper, but where they are pleased to be.

For example, a grocery store was opened in the basement of the house "two steps away" from where I live. I was delighted - you don’t have to go far for the necessary products. But soon, my joy faded. There is a constant disgusting smell of spoiled meat coming from the store! And how do the residents of this house endure? I don't understand...

Why are fragrances able to control human emotions?

It is known that odors affect the processes of brain activity. All the information we receive is processed by the right hemisphere, except for the sense of smell. The sense of smell is processed by the left, and, as you know, it is responsible for the emotional state of a person. It is emotions that are the strongest and perhaps the only incentive for our actions. Perhaps this is where the magic of aromas lies!?

Aromatization of retail premises to attract customers.

Increasingly, you can hear a new term: "aromamarketing". These are sales in which various flavors are used to attract customers, in order to increase turnover.

Goals of scent marketing:

Raise the mood of customers and attract their attention;
- make sure that the client is comfortable and cozy in your institution;
- create a positive image and corporate identity.

Sounds like customer care! Is it so? Let's figure it out.

It's no secret that many shopping centers have long and successfully used synthetic fragrances, such as the aroma of coffee or fresh pastries. As you understand, there is no such essential oil - fresh baking. Cheaper, unlike natural 100% fragrances, "natural identical fragrances" - fragrances do not require large expenditures. After all, if you aromatize a trading floor with an area of ​​200-400 square meters with a ceiling height of 8-10 meters, then no income will be enough for natural essential oil. So perfumes are used - a product of petroleum distillation.

Are synthetic fragrances healthy?

Whatever the sellers of synthetic fragrances tell you, you should know that artificial fragrances are not good for humans. And, of course, not useful, and sometimes harmful to health. They can cause allergies and can accumulate in the body. How long can you stay in a room where household chemicals are sold? Impulsively, you want to make a quick purchase and move away from the department. This is due to the fact that a small shop space is heavily oversaturated with synthetic fragrances. The salespeople who work in or near these departments are at great risk to their health. Even in the departments of expensive perfumes, sellers often suffer from individual intolerance to aromas. Perfume retail chains usually suffer from staff turnover.

Spraying synthetic fragrances in small indoor spaces can have a very negative impact on the health of both buyers and sellers. Spraying fragrances is only advisable in large supermarkets with ventilation and high ceilings.

Natural live essential oils

Why do they work better to attract customers than fragrances?

Because they are alive, provided that they are not synthetic, but have a natural plant nature. Essential oils are energizing. Each individual essential oil has a specific wavelength - vibration. This vibration is like in music. And if the plant had a voice, then we would hear amazing music.

Our subconscious mind hears these vibrations and it is quite natural that we are attracted to where they are best heard.

Unfortunately, natural essential oil is very expensive. Not everyone can afford to use it. And this is perhaps their only drawback!

Essential oils are rationally used in small enclosed spaces in small quantities. It is very appropriate to put the aroma lamp directly on the counter.

If you work with each client individually, then you can use the essential oil as a personal perfume.

If you have your own office, you can use aromatic sachets, an aroma lamp, or simply wipe the desktop from time to time with a cloth soaked in a solution of water and essential oil 1-2 drops, or spray water with essential oil through a spray bottle.

Essential oils that improve sales and attract buyers

Orange - the aroma of serenity and joy. Can be placed next to the cash register. Buyers will be happy to get rid of their savings.

Basil helps in business, increases sales. Vendors scent the stalls with Basil to attract paying customers.

Bergamot - able to extinguish the aggressive mood of the whole crowd. Helps to be heard and understood. It facilitates mutual understanding, helps to sign the most difficult contracts. Aroma pendant with Bergamot essential oil on your chest is a sure way to set yourself up for business. By the way, it will quickly relieve you of a cold and you can feel confident in negotiations.

Vanilla attracts the right people for the business. Creates a pleasant atmosphere, increases sales. It is actively used in aromamarketing.

Vetiver is one of the strongest fragrances to help you cope with a difficult business situation. Allows you to see the source, the cause of what is happening, thereby acquiring solid ground under your feet. Helps pay off debts. It has a monetary energy that surpasses that of patchouli and basil. It is possible to aromatize the premises of offices and retail outlets. Pairs very well with jasmine and vanilla.

Carnation creates the basis for correct and sober decisions. Helps the buyer to decide on the choice of purchase.

Geranium is a euphoric scent. Facilitates understanding between people. Attract wealthy clients. It is better not to use in the office ... it takes away from reality and does not contribute to the work process. Helps in personal negotiations to win the client over to his side.

Grapefruit allows you to succeed and achieve what you want. Restores strength, promotes production. Men can use grapefruit flavor without a doubt. Women in business seem younger and more determined.

Jasmine is the aroma of spiritual and material wealth. If you use Jasmine in your daily perfume, then meeting you will remain in people's memory. Helps to attract rich clientele. Use only in microscopic doses, otherwise you will get a backlash.

Ylang Ylang able to attract good luck in business and wealth. Ladies who use ylang-ylang in their perfume easily manipulate male business partners.

Ginger has a powerful attraction of monetary energy. Can be placed next to the cash register. Buyers will be happy to get rid of their savings.

Cardamom cheers up the buyer, makes him energetic and decisive. Allows you to find a common language with people and tunes in to a single wave of understanding and agreement. Therefore, it can be recommended to those who are engaged in direct hard sales.

Cassia affects the dynamics of the movement of buyers, contributes to the workflow. Oil is best used in the cold season.

Cypress brings success in a career, helps in business. Contributes to a positive resolution of issues in negotiations, especially with real estate.

Coriander - the aroma of Borodino bread. It is the smell of pleasure and reliability. Creates a warm friendly environment.

Cinnamon - the aroma of success. Increases efficiency, facilitates mutual understanding with people. It is recommended in places where the buyer's foot does not often set foot.

Lavender help bring prosperity. It helps to make the right decision, the result of which may appear after a while.

Lime extinguishes aggression and hostility. Helps to adapt to difficult circumstances. Helps stingy people part with money. Promotes communication and mutual understanding.

Lemongrass . It is believed that this fragrance reveals secret thoughts, protects against theft, removes trouble from business.

Lemon adapt to the new environment. Relaxes the buyer, creates a pleasant and comfortable environment. Helps to make a decision, increases sales.

Mandarin ancient chinese money symbol. Helps start a new business. Attracts assistants to your business. Increase sales in your trading floor.

Melissa creates a pleasant atmosphere of peace and restraint. Apply in places of conflict, buyers and sellers, for example, in a pharmacy or atelier.

Myrrh promotes business start-ups. Creates comfort indoors and in personal space, Increases sales.

Myrtle - one of the oldest proven funds. This plant has always grown near rich houses. This is the scent of common sense. Helps the manager to make a sober decision, the result of which will please all project participants.

Juniper . Helps in career. Contributes to successful negotiations. Very harmonious and pleasant to smell and unobtrusive aroma. Can be used in places where capricious visitors are found.

Nutmeg helps to make a decision, attracts money. Protects from the envy of competitors. Strong masculine scent - boss scent! You can safely put an aroma lamp in the office of the leader - a man.

Sage nutmeg aroma intoxicating, euphoric. It is better not to use it in the office, it can lead employees away from reality, but it will help to captivate the client with an idea. Recover after an emotional day at work.

Peppermint helps you attract wealthy clients. A strong, cool fragrance from childhood. It will help to attract a buyer and increase turnover. Be careful with dosages.

Neroli - the aroma of wealth. It was used only by noble and wealthy nobles. This is a trail of luxury, and not just the smell of despicable metal. If you want to get more in life than an ordinary and simple person needs, then Neroli's magic will attract what you want to you.

Patchouli . It is known to be a strong magnet for money energy. It can be used both in the study and in the reception of the office. The aroma creates a pleasant creative atmosphere, contributes to the emergence of new ideas and projects.

Petitgrain . Facilitates the movement of buyers on the trading floor. This is the scent of a leader. Appropriate in the office, car, head office.

Parsley . Restaurant oil. Able to awaken the appetite and mask unpleasant odors.

Rose is the transformation symbol. The rose has the highest frequency vibration, it is like a locomotive leading a train of wagons loaded with iron ore. The rose helps to bring the business to a new level, change jobs to a more profitable one, open a new direction. Rose helps self-improvement, renewal. The rose drives away people with evil intentions. A strong, effective oil that will keep you in good spirits and make you feel more confident. A man next to a woman who enjoys the scent of a rose is satisfied and calm.

Rosemary . A strong, energetic aroma promotes production. Excites, gives a surge of energy. It is recommended to use for fatigue, but not before bedtime. It is recommended to spray in the office, especially in the accounting department... there will be fewer mistakes! Raises sales to a high level. Rosemary is the oil of high statistics and the completion of plans!

Pink tree helps you make the right decision. Rosewood sprayed in a crowded place will improve the atmosphere, make it calm and productive.

Chamomile energy is similar to monetary energy. Eliminates fears and anxieties. It creates a pleasant atmosphere and will save the team from illness during the epidemic (especially Roman chamomile).

sandalwood protects from rash acts, protects from evil intentions. Oil for a threshold in the house and business. Attracts new investors, assistants. Helps to make the right decision. An expensive fragrance that not everyone can afford - only the most fortunate ... But if you start using it, then your luck will remain with you. Well - money to money!

Pine attracts material wealth. The aroma of pine helps to make important life-changing decisions, eliminate doubts. Pine oil should be used in an aroma lamp in the office of the management and at business meetings of partners ... in a bathhouse. Perhaps combined with juniper or myrtle.

thuja inspires to action. Apply at the moment of difficult decisions.

Fennel should be kept on the desktop, especially in the accounting department, so that the aroma helps to relax tired eyes from working on the computer.

Citronella smoothes the atmosphere, improves the emotional mood. Helps to feel cozy and comfortable.

Eucalyptus will help you get used to the new office, in the new place. Promotes intellectual work, helps to recover from a sleepless night. Increases sales. Facilitates understanding.

Scent marketing in scientific research

As scientists have found, aromas:

Increase sales by 10-15 and even 20%;
- stimulate repeated visits to the store by 15-20%;
- make the client more loyal to the brand by 20-25%;
- increase the efficiency of salespeople by 50%;
- increase the demand for goods by 10-25%;
- increase shopping spontaneity by 6%

If you are observant and pay attention to the zealous housewives, slowly but purposefully going around the counters, you will find that they constantly bring the package of products to their noses. A pleasant smell is sometimes the determining criterion for a purchase! If you ask her why she bought this curd cheese and not another, most likely she will not be able to definitely answer anything. And you, as an observer, understand that she was attracted by the fresh aroma of the product.

The smell is responsible for the emotional mood, however, as well as music, and a beautiful picture. Everything aesthetic sets a person in a positive way.

Alan Hirsch, an American psychiatrist and neurologist from Chicago, set up an experiment. He treated the cloth on the roulette tables with a special fragrance. And casino income increased by 30%!

A very famous athletic shoe company did an experiment. In one trading floor, the aroma of freshly cut grass and the aroma of Coca-Cola were sprayed, and in the other, everything was left as it is. In the scented hall, sales of sports shoes increased by 80%!

Impact of aromas

There are three criteria for the impact of aroma.

1. Characteristics of aroma

Each fragrance has its own characteristics. Some have a very strong energetic scent. For example, eucalyptus, peppermint. Others have a pungent aroma, such as clove. Taste aromas have essential oils of vanilla, cinnamon, fennel, etc.

Aromas of jasmine, peppermint and cloves have a stimulating effect on a person.

The aroma of rose, geranium, clary sage contributes to relaxation, reducing personal manifestations. Having fallen under the dope of these aromas, the buyer becomes more obedient and complaisant, which is what the seller uses.

2. Influence of fragrances by gender

Floral fragrances such as ylang ylang, rose, vanilla, jasmine, neroli are more powerful for women. Astringent smells work better on men: nutmeg, clary sage, cardamom.

3. Fragrances and age

When a person is young, he perceives all the colors of life brighter. With age, these abilities are lost. By the age of 65, susceptibility decreases by 50%, and by the age of 80 it disappears altogether. Experts know that scenting shopping areas only makes sense for a young audience. It is she who will bring profit to the store. Although, what kind of money do young people have? According to statistics, solvency is fully manifested in people after 40-50 years. Might be worth checking them out?

Each product has its own flavor

If you are going to use fragrances in your business, then you should consider what he might associate your products with.

For example:

In a small bakery, it would be appropriate to spray coriander essential oil, which resembles the aroma of Borodino bread;
- in a pastry shop or coffee shop - the aroma of vanilla, coffee, cinnamon or cassia;
- to increase the dynamics of movement on the trading floor, you can use the aroma of lemon, petitgrain and lavender;
- in the wine department - Peruvian balsam, jasmine, lemon balm, mandarin and sandalwood;
- the most common aromas for spraying in the trading floors of the general range of goods are considered to be the aroma of watermelon, melon, cucumber, coffee, bread (perfume);
- in the shops of the building assortment, the smell of vanilla and lemon works best;
- in retail outlets for household goods, it is ideal to use the aroma of coffee, vanilla and tangerine.

Influence of aromas

What aromas affect:

Increase in turnover;
- the time spent by the buyer on the trading floor;
- mood of the buyer;
- the direction of movement of the buyer on the trading floor;
- impulse to buy;
- independent decision making;
- improvement of appetite.

Stimulation of appetite; in restaurants and cafes

You can flavor not only trading floors, but also the entrance to a cafe, restaurant, bar. Suitable aromas of coffee, milk chocolate, aromas of fruits, berries, spices.

For chocolate makers and ice cream parlors, vanilla, cinnamon, chocolate, raspberry, banana, blackberry, strawberry cream and strawberry are excellent aromas to attract.

If this is a fish restaurant, then the aroma of essential oils of parsley, lime, lemon will be appropriate.

Masking bad odors

What to do if you need to remove the unpleasant smell of burnt meat, runaway coffee or tobacco smoke. If a pleasant smell that stimulates appetite can make a positive impression on a visitor, then an unpleasant aroma can permanently turn a customer away from your establishment. And if you are cooking spoiled meat, then believe me, no disguise will help you. Subconsciously, a person will understand that it is not clean here! Therefore, cook from fresh products, wash the room and never allow anyone to smoke in your establishment. Tobacco smoke can kill all your efforts. A place that smells of fresh dill, parsley, coriander, ginger and mint your customers will not forget.

The smell in a fish store or restaurant can be neutralized with lemon, orange, tangerine and lime scents.

Medical institutions

Visitors to the clinic, as a rule, are people who experience physical discomfort. Your task is to relieve stress and alleviate their condition. Lavender, chamomile, clary and medicinal sage, lemon balm will be appropriate here.

For pharmacy outlets, the aroma of grapefruit, lemon, apple (perfume), freshly cut grass (perfume), berry aromas and, of course, peppermint - essential oil are suitable.

For dental clinics: orange, grapefruit, tangerine, rosewood.

Travel agencies

If you sell tickets to the countries of the East, then oriental (oriental) spicy aromas will be appropriate. These are vanilla, sandalwood, frankincense, Capai and Peruvian balsams, myrrh, galbanum, guaiac wood.

The aromas of coffee, freshly baked bread and French perfume will help you send a client to Europe.

Aromas will be sent to India and Goa: sandalwood, frankincense, ginger.

On a romantic sea cruise - synthetic compositions of the sea, and essential oils - aphrodisiacs: ylang-ylang, patchouli and bergamot.

bookstores

We found out that the sale of books is influenced by the aromas of chocolate, sandalwood, tangerine.

car dealerships

According to statistics, car dealerships are more often visited by men. And, as a rule, these are men with prosperity. Therefore, you need to use men's fragrances, but do not resort to the exotic. Suitable aroma of lime, bergamot, grapefruit. You can use the aroma of fresh coffee or coffee with milk and cinnamon.

Men do not often admit that they love sweets. You can use leather or wood fragrances (such fragrances also exist in the synthetic industry). Aromas of apples, berries, green tea, oranges will not be superfluous. The aroma of sandalwood in the car interior will be perceived by the buyer as very comfortable and reliable.

Sports clubs

Nothing seems to be able to cope with the smells of "body effort"! Such places should be equipped with active ventilation. Regular wet cleaning with detergents should be carried out.

For sports and gyms, it is good to use: peppermint, eucalyptus, patchouli, fir, pine and juniper.

jewelry stores

Owners will have to shell out (although it's worth it) expensive essential oils: neroli, jasmine, vetiver, mimosa, vanilla and of course rose oil.

These are the ingredients of the most expensive perfume. A woman in this atmosphere can feel worthy of the most expensive jewelry. And if she wants something, then the man is not able to refuse her.

Beauty Salons

These rooms are oversaturated with aromas of special products for the care of female beauty. A positive atmosphere is created by aromas: coconut, tangerine, lemon, fruit aromas, floral aromas - rose, ylang-ylang, neroli, lily of the valley and jasmine.

The place where money is voluntarily parted is the cash desk.

Here it should be flavored with orange oil, mandarin, mixed with ginger. Let the buyer part with money cheerfully, without doubts and regrets!

How and where to spray?

The industry has long come up with automated devices with sensors, regulators and software control, providing for spraying at time intervals. They vary in size and price range.

Devices are hung out in certain places and it all depends on the goal pursued by the owner. If you want to direct customers around the trading floor, then the jet of scented air should carry the customer along with it. If you want to draw his attention to a certain product, then the aroma should hang in the air, which means that there should be no ventilation in the vicinity.

There are two main methods of aromatization of trading floors:

1. Aromatization of a zone, for example, an entire department

2. Spot aromatization - a separate counter with goods that do not have their own aroma.

In small retail spaces and offices, you can use a ceramic aroma lamp or diffuser-sprayer.

When using various sales techniques, it is important to remember that they must ALWAYS be ethical. Take care of your customers, provide them with quality products and services. And if you need aromas for this, then why not take advantage of their properties.