Studio of irina miroshnichenko nail design. School of nail design by Ekaterina Miroshnichenko
What should be considered when choosing nail polish? Of course, his tenacity. The coating should stay on your nails for a long time. Also important point when choosing a product is how long it will dry. The color scheme is very important when buying. The manufacturer must offer the buyer the most diverse palette so that the most daring ideas of nail art can be implemented. Do not forget about the good consistency of the paint, as the paint of low density does not fit well. Important when choosing a product to create the perfect manicure is the price and brand awareness. The popular gel coating company E.Mi has the perfect combination of price and quality. E.Mi is thousands of up-to-date and exclusive ready-made solutions developed by the world champion in nail design Ekaterina Miroshnichenko, as well as unique materials and accessories for artistic painting on the nails, designed with her personal participation. The peculiarity of E.Mi manicure is the development of completely new nail design techniques, with which even the most daring ideas can be realized. Several times a year, Miroshnichenko offers the master new design collections, as well as methods for their implementation. Each of her collections is an author's reading of the most current trends, which are translated into the language of nail design and adapted for salon performance: incredibly beautiful and unique at first glance, they will easily succumb to any master who does not even have an artistic education. In our article we will talk about the winter nail design 2017 from Ekaterina Miroshnichenko.
Winter velvet nail design 2017 from Ekaterina Miroshnichenko
Velvet sand is an interesting and very unusual nail design. It can be done in different ways like natural nails, and with the design of extensions and even on gel polish. You can also use for this various materials. It is because of this that confusion often arises when velvet flock nails are perceived as velvet sand, and ordinary nail polish with a sand effect is perceived as sand. The nail design “Velvet Sand” looks the most beautiful on a winter design, since it is here that you can create not just a sand coating, but make unique winter drawings with a sand effect that imitate the surface of a velvet fabric or snowflakes. This design became famous thanks to the author's technique of Ekaterina Miroshnichenko, which uses materials from the "velvet sand" series from E.Mi myself.
Latest articles about fashion and style
Winter knitted nail design 2017 from Ekaterina Miroshnichenko
If you want to be in trend, then pay attention to E.Mi-manicure winter 2017. This is a fashionable decorative nail coating, made according to the sketches and technologies of nail couturier Ekaterina Miroshnichenko, based on materials of the E.Mi brand of the same name. Winter is simply created to replenish your nail wardrobe with a “knitted” manicure from E.Mi, repeating the weaving of your favorite pullover. New collection E.Mi-manicure winter 2017 with a cozy combination of matte finishes and glossy ornaments, like on traditional sweaters, promises to keep you warm even on the most chilly day. Choose powdery and pastel shades - they will enliven your look and fit color scheme any wardrobe.
Winter nail design TEXTONE 2017 by Ekaterina Miroshnichenko
Sequins and glitter are in fashion! In winter 2017, the catwalks are full of holographic shine, sequined outfits and metallic details. Total-metal-look is one of the hottest global trends, which is also represented in the E.Mi-manicure TEXTONE collection with a monochrome metallic finish. If you haven’t decided on an iridescent dress yet, then support the trend with a cool winter manicure 2017 from Ekaterina Miroshnichenko!
Winter nail design with casting 2017 from Ekaterina Miroshnichenko
If you carefully study the collections of leading fashion brands, you will notice that casual luxury and discreet chic are in fashion. This applies not only to clothing, but also topical nails. Try the E.Mi manicure in pastel shades with exquisite metal details using the "Perfect Casting" technique. Such a manicure looks festive, and is perfect as a winter manicure 2017. The advantages of this particular winter option are that your nails will look stylish and appropriate both with an office suit and with evening dress. Universal!
Winter mirror nail design 2017 from Ekaterina Miroshnichenko
Continuing the theme of winter manicure 2017 with glitter, metallic, overflow of sequins, patent leather and glitter, we will tell you about the GLOSSEMI E.Mi-manicure collection. These are laconic metal patterns on nails or a perfect mirror finish - it looks really stylish. Chrome powder for creating a mirror nail design in an imported version can be called differently - Mirror Powder, Chrome Powder, Chrome Pigment, Glitter Powder, etc. This is an aluminum powder of fine grinding, designed to be rubbed into the varnish coating and give it a metallic sheen. It is a pleasure to work with a mirror pigment. To create a winter mirror pigment, you need to choose a black base, although you can experiment and apply on other colors. On the basis of the top, with the help of a brush, finger or eyeshadow applicator, a mirror pigment is applied. Such a mirror manicure can be supplemented with winter drawings.
Winter nail design with liquid stones 2017 from Ekaterina Miroshnichenko
The most famous and popular innovative technology, which was developed given master, become liquid stones. They are performed using a colored and stained glass gel by gradually building up layers, due to which the “pebble” becomes voluminous, a lens effect appears. And although, at present, ready-made polymer “stones” for gluing on the nail have appeared on the market, the result from doing it by hand is much more decorative. This design is more popular in the winter of 2017.
from 9500 rub.
/ 5 days, 10 days
The course is intended for everyone:
learn how to do manicure at home for yourself / mom / girlfriends with knowledge of professional subtleties,
who already does a manicure for himself, but something doesn’t work out and wants to learn how to do a manicure at home perfectly,
who do not have enough time to visit a beauty salon,
who wants to spend their finances economically without spending money on going to a manicure master,
who wants to try himself as a master, but is not sure what will happen.
This course is an ideal option to acquire new knowledge and skills that will always be useful to you and test drive the profession of Manicurist.
On the course you will learn: about the structure of the nail, about necessary materials and tools for home manicure, about the types of manicure and the stages of their implementation, precautions, sterilization of instruments, about the technology for performing manicure and coating nails with varnish / gel polish.
The practical part of the course includes:
performance of classical (cut) and European (not cut) manicure,
nail polish,
gel nail polish
removal of gel polish,
execution french manicure gel polishes,
implementation of slider design, inlay with rhinestones.
3000 rub.
/ 3 days (evening hours)
5000 rub.
5000 rub.
Refresher course for practicing masters.
This wonderful course is for you if:
you are a manicure master, but you have been studying for a long time and want to refresh your knowledge and improve your skills,
you are a novice manicure master, you have recently studied, but you feel that you do not have enough knowledge, skills, practice,
you studied yourself and you need practice under the strict guidance of an experienced instructor, as well as a Master's certificate from a well-known international manicure school!
On the course you will:
work with tongs / scissors,
perform the correct cut with a “sausage”,
work with the apparatus (select cutters),
align the nail plate with gel polish,
create perfect highlights
apply gel polish "under the cuticle",
decorate nails.
In a programme:
hardware / combined manicure (including one cutter),
smoothing and strengthening with gel polish,
Nail repair
Dealing with damaged and broken nails
simple decor.
In the theoretical part of the course you will find topics:
structure nail plate and nail growth apparatus,
nail diseases,
types of devices and techniques for working with them, an overview of cutters,
basics of disinfection and sterilization, SES requirements,
individual protection means,
master's first aid kit.
All techniques are practiced on models!
Models, tools, materials, consumables are provided on the course!
7000 rub.
from 9500 rub.
/ 5 days, 10 days
Pedicure courses
15 500 rub.
Are you a pedicure master, but have you studied for a long time? Or are you not familiar with hardware techniques and how to work with problem stops?
In this course, you will be introduced to the latest trends pedicure services.
9500 rub.
Nail extension courses
Modeling and strengthening in the salon quickly and easily in 1.5 hours? With E.Mi Gel System it is possible. A complete course for creating perfect artificial nails with E.Mi self-modeling gels.
8900 rub.
from 8900 rub.
/ 3 days, 5 days
Nail design courses
5500 rub.
On the course, you will learn the best author's best-selling nail design techniques from Ekaterina Miroshnichenko. These techniques are hits, they do not go out of fashion and allow you to make a manicure of any complexity, for any client. These techniques will always help you out if you can't draw. They will come to the rescue when you have little time or the client cannot decide on a design.
Do you want to become the master you dream of becoming? Course “Top-10. Best Techniques E.Mi-design" - for you!
from 4000 rub.
/ 1 day, 2 days
Do you want to surprise your customers, offer the most fashionable nail design in 2017? Course Nail-Jeweler for you!
On the course Nail-Jeweler you will learn how to create:
glass flowers: rose, peony, inflorescences;
delightful designs combining two spectacular techniques - high-speed watercolor and Gemty Gel;
fashionable insect brooches - a hit of 2017, the choice of real fashionistas;
precious beads: strands of pearls, placers of sapphires, rubies and emeralds.
Refinement of the West, luxury of the East. Nail-Jeweler has collected techniques with which you can easily win over customers!
If your clients want:
Discreet design
Exquisite design
Luxurious Design
Stylish design
fashion design
The coolest design
Course Nail-Jeweler for you!
Manicure like the best decoration! And you are a virtuoso master with a record for several months in advance, who is always in trend.
from 2000 rub.
/ 3 hours, 1 day
On the course, you will be shown the most sought-after artistic element of painting - monograms: from simple to the most sophisticated!
You will learn in detail what tools and materials it is possible to make monograms.
from 2000 rub.
/ 3 hours, 1 day
For the most important day in every girl's life School nail design presents the collection "Wedding E.Mi-manicure".
On the course, you will learn how to make 12 dazzling designs, from simple and delicate to intricate and luxurious.
You will practice several techniques:
simple and complex flower arrangements,
elements of hand painting - monograms, lace, guipure, fabric folds,
technique "Casting",
rhinestone inlay,
working with dusts and pigments,
work with accessories and decorations,
work with Naildress and Nailcrust E.Mi,
work with Gemty gel and liquid stones gel.
This is a great course where simple and complex techniques are combined.
Impeccably and skillfully executed manicure on the hands of the bride is another masterpiece in the piggy bank of your work.
from 2000 rub.
/ 3 hours, 1 day
Exquisite textured nail design according to the author's technology of Ekaterina Miroshnichenko.
The unique author's technique "Neilcrust" allows you to reproduce the most complex convex bas-reliefs on nails using specially designed "Neilcrust" stencils. Now you can easily reflect all the magnificence of the Baroque style, the complex texture of textile decor, the luxury of lace, the refined lines of flower petals, and graceful bows.
At the end of January, a photo appeared on Facebook of South African Yolanda Austin Becker, in which she, in a pale pink tight-fitting dress, hugs two smiling blondes in exactly the same outfits by the shoulders. In the background is the pink logo of the E.Mi nail art school, matching the tone of the dresses. “E.Mi launch went great today!” - shares one of the employees captured in the photo of the newly opened in Cape Town schools.
E.Mi is a Russian brand owned by the family of nail designer Ekaterina Miroshnichenko. Now the company is developing a franchise of nail art schools and a line of tools for nail modeling and design. Yolanda found out about E.Mi from Facebook. She was so impressed with the colors and technique that she went to a training course from Miroshnichenko in Dubai. Then she went to Rostov-on-Don to become a brand ambassador and open her own school.
“I have been working in the nail industry for 17 years,” Yolanda tells The Secret. - I have attended trainings in the USA a couple of times, but they cannot be compared with what E.Mi offers. She has intricate work of high quality - I like it."
New E.Mi schools open all over the world every year. Now they are in 54 Russian regions and in 17 countries of the world. Besides Ekaterina Miroshnichenko, members of her family work on E.Mi. Father Nikolai is the main investor, responsible for the strategic development of the company. The younger sister Vera is the executive director. But Ekaterina remains the face and main asset of the company, she is the author of all nail models and techniques. The turnover of E.Mi is estimated at 350 million rubles a year, of which the school brings in 150 million, and the line of E.Mi funds - 200 million. "Secret" tells the story of a family nail empire.
The power of manicure
“Pay attention: when you do something new on your nail, you constantly touch it. A woman gets aesthetic pleasure from this. If you offer her something new every time, believe me, she will not leave you for another master, ”the tall blonde in heels, Ekaterina Miroshnichenko, hypnotizes the audience. At the Rostov exhibition of the beauty industry "Charm", the section of her school occupies the largest area. Here, everyone who wants to do free modeling of one nail and design on it. For this, a queue lined up for the E.Mi masters - while one girl is sitting at the counter and waiting for the end of the procedure, the rest are watching the process from behind her shoulder. All of them are manicure specialists from different regions who want to learn Ekaterina's technique and earn more.
“A manicurist can earn the same salary as a deputy,” Yekaterina Miroshnichenko tells The Secret. “My students told me that they earn 200,000-300,000 rubles a month, calmly pay off their mortgages, buy cars and travel a lot.” But this applies only to those craftsmen who rent jobs and serve their regular customers. Masters working in salons receive less - in E.Mi, for example, from 30,000 to 60,000 rubles.
Although the volume Russian market Nobody evaluated the nail service separately, experts say that its potential is huge - the number of salons per population in Russian cities is several times less than the same indicator in Europe and the USA. Estimated CEO of the Art-style group company Vyacheslav Kuts, 14,500 salons operate in Moscow today, that is, there is one salon for 1,300 residents of the capital and the region. In the US, there are 350 people per salon.
Given that, according to Miroshnichenko, a manicurist, on average, works in their specialty for no longer than five years due to the monotony and harm that this work causes to health, there will always be a need to train new specialists.
Ekaterina and Vera Miroshnichenko
Photo: © Tatyana Smirnova / Sekret Firmy
Family business
The Miroshnichenko family are no strangers to the beauty industry. Lyubov Miroshnichenko, the mother of Ekaterina and Vera, has been running her beauty salon in Armavir since 1997, while Nikolai Miroshnichenko has been selling equipment for beauty salons.
At the beginning of the 2000s, Nikolai Miroshnichenko decided to open a nail studio in Rostov, so that his daughters who went there to study would have a stable income. In November 2002, Vera registered an individual entrepreneur, and her father rented a 40-meter room and hired two craftsmen. He immediately decided that a school and a shop for professional materials should be opened at the salon. “Nikolai Ivanovich spied the idea from his friend, who owned a similar business in Krasnodar,” says Vera. “We sent the first teacher to study in Krasnodar with this friend in order to adopt the business model.” The unlearned specialist unexpectedly insisted on reading only the theoretical part at school, without practice. Then Vera herself had to go to Krasnodar for courses.
In December 2002, the Nail Fashion Center - that was the name of the Miroshnichenko family company at that time - began to work. The salon was located in a residential area of Rostov-on-Don, in Khalturinsky Lane. Permeability was low, and the first masters worked no more three months. Although the salon had only two visitors a week, they still had to be serviced. Vera started skipping classes and sat down at the manicure table. The number of clients gradually grew, regular visitors began to bring their friends with them - and Vera decided to involve younger sister: “Katya at that time studied at the Pedagogical Institute with a degree in arts and crafts. We sometimes called her to draw something interesting for us or our clients, but she did not work all the time. When the number of clients grew so much that I couldn’t cope on my own, I asked Katya to learn how to build nails and sit with me at the next table.
From the following year, the Miroshnichenko sisters began to participate in Russian industrial exhibitions, where they talked about the school and services. In the very first year, their small booth was noticed by masters from Stavropol and asked Ekaterina to hold a master class in her city.
First students
In 2002 manicure courses and pedicure in Rostov offered two training options: either a week or three months. "Nail Design Center" chose the golden mean - the program was designed for a month. Moreover, on weekdays there were classes in modeling, and on weekends - in nail design. “As a result, specialists of a wide profile came out. Design courses in Russia at that time were mostly primitive - they painted with sticks and needles. Katya, as an artist, painted with brushes, and at our school everything was one level higher, ”continues Vera.
Miroshnichenko recruited the first group in the first month of work - there were only three students in it. In the next year there were already five students, and then seven. The school began to gradually acquire students from nearby regions. Some masters even came from Tyumen and Vladivostok. Today, classes in the Rostov school are held every day, including weekends, in each group there are ten people. A nail modeling course in 2003 cost about 6,000 rubles. Now a similar program will cost 18,000 rubles, and classic manicure- at 13,000.
According to the Russian Perfume and Cosmetic Association, today there are about ten large manicure schools in Russia, including Ole House (CND training center), Alex Beauty Concept, CNI (Nail Industry Center), E.Mi, Victory and a huge number of small training centers. IN Lately Online schools are gaining popularity.
Franchise Development
In 2007, Ekaterina Miroshnichenko wrote and published her first nail design manual “Nail Design. Art painting. Basic course and then a few more books. For educational literature, they came up with the brand "Author's School of Design by Ekaterina Miroshnichenko."
Thanks to books, the sisters got their first franchisees. “Masters from Pyatigorsk and Irkutsk read my books and asked how to get permission to open our school in their cities. We didn’t have school branding, so we didn’t sell franchises, but trained instructors and gave them the right to teach according to our program, ”recalls Ekaterina. Training and the right to be considered an official instructor of the company in 2008 cost 30,000 rubles.
A year after the release of the first book, Catherine went to international competition to Italy, where she met a local Russian woman. She asked Ekaterina to conduct a course for Italian specialists. Shortly thereafter, Russians from Germany and other European countries began to ask her for lectures.
The popularity of the brand abroad grew. The first schools appeared in Germany and Cyprus. “Russian schools are the strongest in nail service. In Europe and the USA, they do not know how to build up nails. And Russian-speaking girls want to go there beautiful nails, I want to bring beauty to the masses, ”Vera is sure. Catherine agrees with her: “The mentality of a Russian woman is fundamentally different from the European mentality. Our woman will not go to the store without makeup.
Gradually, foreigners also began to imbue the project of Rostov manicurists. Since 2011, manicure specialists from different countries: someone studied in English, someone takes an interpreter with them. “Those who saw what we do and fell in love with E.Mi, our technicians, they are fans want to promote us in their homeland,” says Ekaterina. One such fan is Marlies Calliker from Switzerland. Two years ago, she met Ekaterina at an exhibition in Munich, after which she opened a school E.Mi at home. "Catherine has a very quality materials And interesting ideas. After launching E.Mi, my company's income has increased significantly - this school has many clients in Switzerland,” admits Kallikør. There are also E.Mi schools owned by non-Russian-speaking masters in Israel, Romania, Latvia, Lithuania, Korea and South Africa.
Miroshnichenko try to support their fans. So, this year they provided preferential terms to brand representatives in Donetsk. “Their school was blown up, but they want to open a new one, despite the not very favorable conditions for business development. We understand that fulfilling our plans is not the main thing now, but the main thing is to survive, ”says Vera.
In 2011, Miroshnichenko first released their line of material for nail design. This dramatically increased the number of requests to open E.Mi-branded schools, with 10–20 proposals per year. “As a result, we redid the contract and finally launched a franchise instead of official instructors,” Vera recalls. Depending on the region, the annual payment for the right to use the brand ranges from 40,000 to 100,000 rubles, another 120,000 - 130,000 rubles is the cost of instructor training. All schools under the Miroshnichenko brand undertake to sell E.Mi products. “Each professional product has its own technology that needs to be taught. When you train craftsmen to work on your product, you get a loyal client - a specialist who will always buy from you, ”Anna Dycheva-Smirnova, member of the board of the Russian Perfume and Cosmetic Association, explains the principle of such a business model.
Start of production
By 2010, the company's total monthly turnover reached 4.5 million rubles. The main money was brought by the salon - about 2 million per month. School - from 500,000 to a million, depending on the season. Another 1.5 million rubles in the turnover of Miroshnichenko's company accounted for the sale of professional materials of different brands.
The sisters thought about their production when they realized that they could not guarantee quality in regional schools - all the craftsmen used different products. “We ourselves taught on the stamp of a friend of my father, but could not impose it on other masters. A lot depends on the material, - Vera explains. - My husband and Katya visited several European exhibitions and ended up staying at a German factory. We ordered our first gel paints there.”
Nikolai Miroshnichenko was against this idea. Firstly, he did not understand how to organize production, and secondly, he did not want to quarrel with a friend whose materials sold well at his daughters' school. “He was upset, of course, but still he understood that he had a daughter, whose talent can either be buried in the ground or developed. He chose the latter,” Vera states. In the Miroshnichenko family, Catherine's abilities are reverent: "Katya has all this on her own, and we just run after her and help, organize so that her gift is not just like that."
For the first time, Miroshnichenko's author's gel paints for nail design were presented in 2011 at the Intercharm exhibition in Moscow. Since then, the sisters have been trying to create new products every year. “Everyone produced colored gels then, and we came up with the idea of calling this material gel paints and pouring it into tubes. There we became pioneers of gel paints, - Ekaterina shares her marketing ploy. - Then I came up with the technology "velvet sand", which uses a secret material that has not been used before in manicure. It gives the effect of sand on the nails.
New strategy
When the number of masters in the salon exceeded 18 people, and classes at the school began to take place every day, Miroshnichenko decided to move out of the rented area and build their own four-story building. The place for construction was chosen next to the former one - despite the low traffic, the salon and the school have already made a name for themselves: Rostov fashionistas are used to coming to a certain address.
“You go, it happens, through a grocery store and you accidentally hear two girls talking: “Oh, what kind of nails do you have, did you do it at Khalturinsky?” Everyone called us that - “Nails on Khalturinsky,” Vera recalls. Miroshnichenko did not invest money in advertising, word of mouth worked.
Only once they decided to conduct an experiment and showed a commercial with different models nails on the local channel. After that, there was no flow of customers, but the next day, at the opening of the salon, a woman in furs with burning eyes was standing at the entrance: “I didn’t sleep all night, I got up at seven in the morning and came to check whether such a salon exists in Rostov or not.” An enthusiastic client left Vera 1000 rubles for a tip, and the next week she brought her friends. “At first we served only our district. There are many elite houses here, where people of average and slightly above average income live, Vera argues. “And after the advertisement, five new clients came to us, but from other parts of the city, they brought their friends with them.”
Despite rapid growth, by the beginning of 2014 the company was still not profitable. Miroshnichenko decided to turn to consulting for help. As a result of marketing research, it turned out that brands that copied the company's products and sold them cheaper earn more on the popularity of Ekaterina Miroshnichenko: “We developed the market, offered new products, but did not actively engage in sales. Schools worked like factories for the production of craftsmen who ended up working on someone else's material. Ekaterina Miroshnichenko had about 90 000 followers on Instagram and almost 60 000 on YouTube, and the company's market share was no more than 5%.
E.Mi decided to change strategy and focus on distribution instead of developing schools and stores. One of the key mistakes was that professional cosmetics for nail design were sold at retail when it was necessary to promote the brand in beauty salons. At the beginning of 2014, three managers were engaged in sales in the company, and six months later there were already 12 of them. The turnover began to grow. The new strategy began to be released to partners in the regions - those who could not cope with sales plans were replaced.
As a result, the number of Rostov salons using E.Mi materials in their work increased from 200 to 900 in 2014 (there are 1,500 salons in the city in total). But it was not difficult, the real challenge is to increase sales in big cities. “To get into all Moscow salons, you need a staff of 40 people. So far, our representative in the capital has about ten managers involved in the development of distribution. The same applies to other large regions - Novosibirsk, Krasnoyarsk, Kemerovo, Samara, St. Petersburg, Alma-Ata, Kyiv and Minsk. If we take all the regions, the percentage of presence in the points we have on average is 10%,” says Vera Miroshnichenko.
As an example of a company with a successful business model, she cites CND, whose Shellac varnishes are in every salon. According to her estimates, the share of this company in the Russian gel polish market is about 35%. Chinese low-cost brand Bluesky holds another 20%. E.Mi accounts for 10-15% of the market.
The results of the new brand strategy are already visible. The first quarter of 2015 was unprofitable for the company, and the second and third - with a margin of 7-10%. In the last quarter of the year - 20%.
However, school is not a priority for the Miroshnichenko family. The main task for the company today is to build the distribution of products in Russia, the CIS countries and Europe. Of the 160 employees of the company, 90 people are working on the development of the brand of materials for professional manicure E.Mi. The plan for this year is to sell our materials in 80% of salons in Russia. One of the tools to achieve the goal is the start of sales of franchises of E.Mi beauty salons.
Ekaterina Miroshnichenko
From master to world champion
Founder and chief technologist of the E.Mi brand, author and developer of the Golden Casting, Imitation of Reptile Skin, Craquelure Effect and Ethnic Prints, Velvet Sand and Liquid Stones, Volumetric Vintage, TEXTONE&Combiture and unique materials for their performances: "Black Tulip", "Velvet Sand", GLOSSEMI, EMPASTA, TEXTONE, PRINCOT; world champion in nail design, two-time European champion, international judge.
The E.Mi brand is a nail design product presented by Ekaterina Miroshnichenko, created taking into account all the nuances of the work of a nail designer and is of high quality.
"E.Mi" is a line of custom-made gel paints and brushes made in Germany, as well as decorations for nail art and branded accessories for work. Working on E.Mi products is so convenient that you can realize your most daring ideas. Polymerization of gel paints occurs in 1 minute, and some paints polymerize in a matter of seconds, which significantly reduces the time of work.
You can apply the design on all fingers at once - the special consistency of the gel paint does not allow them to spread, and you will always get the result you want. With E.Mi products, it's easy to be a first-class craftsman!
E.Mi trademark
History of success
The E.Mi company is thousands of up-to-date and exclusive ready-made solutions developed by the world champion in nail design Ekaterina Miroshnichenko, as well as unique materials and accessories for art painting on nails, developed with her personal participation.
Our mission is to help every master to reveal their creative potential, feel like an artist and become a real fashion expert.
E.Mi is a rapidly growing successful business that everyone can become a part of! At the moment, these are fifty official representative offices of the Ekaterina Miroshnichenko School of Nail Design in Russia, Europe and Asia, official distributors of the E.Mi brand and hundreds of points of sale around the world.
READY SOLUTIONS NAIL&FASHION
High fashion is a real art. It fascinates, inspires experimentation and makes you look forward to the new season, which always surprises and surprises.
E.Mi ready-made solutions are haute couture nail designs. Throughout the year, we present several exclusive collections developed by the world champion in nail design in the Fantasy nomination according to OMC (Paris, 2010), two-time European champion (Athens, Paris, 2009), judge of the international category and founder of the author's school of nail design Ekaterina Miroshnichenko.
Each of her collections is an author's reading of the most current trends, which are translated into the language of nail design and adapted for salon performance: incredibly beautiful and unique at first glance, they will easily give in to any master, even without an art education, after completing a training course or a video master -class.
Among the collections are such bestsellers as "Zhostovo painting", " Chinese painting”, “Imitation of reptile skin”, “Craquelure effect”, “Ethnic prints”, “Velvet sand and liquid stones” and others. Get inspired by the complete collection of collections right now!
PRODUCTS
Ekaterina Miroshnichenko personally participates in the creation of each product, new color and accessory for work. Products meet all the requirements of nail designers, take into account all the nuances of work, reduce the time to create a picture and provide unlimited opportunities for creativity.
We present such unique products as EMPASTA, GLOSSEMI, TEXTONE, PRINCOT, as well as collections of gel paints, designer foils of the most current colors, many materials for decorating nails and accessories. Find the product you need right now.
SCHOOL OF NAIL DESIGN BY EKATERINA MIROSHNICHENKO
School of Nail Design by Ekaterina Miroshnichenko presents highly effective educational programs designed specifically for artists who do not have an art education. Step-by-step training from simple to complex allows you to master the skills of a nail designer and achieve a high level of professionalism.
Courses are divided into 3 levels of difficulty and additional courses. For those who seek to conquer the professional Olympus and participate in nail art competitions, we offer special competitive training courses. School students are multiple winners of regional and federal nail design competitions.
Choose your training program right now on our website!
OFFICIAL REPRESENTATIONS
The E.Mi brand and the Ekaterina Miroshnichenko School of Nail Design are current business areas that are gaining more and more popularity and international demand. Currently, official representative offices are successfully operating in Russia, Ukraine, Kazakhstan, Belarus, Italy, Portugal, Romania, Cyprus, Germany, France, Lithuania, Slovakia, South Korea and the United Arab Emirates, and E.Mi products can be purchased worldwide.
