Stone island what's the catch. stone island
The history of the Stone Island brand began long before its actual appearance. One day, an Italian came up with a brilliant idea: to combine the advantages of a military uniform with the advantages of a work uniform. menswear. The name of that Italian is Massimo Osti, and his main dream is to create clothes that will be worn for decades, look beautiful, sit comfortably, and most importantly, be affordable for ordinary people.
So, at the suggestion of a resourceful designer, in 1975, in Navarino in northern Italy, a new, previously unparalleled trademark CP Company was created. As everything ingenious is simple, so the idea of Massimo Osti was simple. Clothing created by him, unlike the products of others fashion designers Suitable for everyday wear. At the same time, the emphasis was placed on the fact that clothes practically do not wear out and serve their owners for many years, and unique expensive materials made it a luxury brand.
The resourceful Osti began to use the most unusual materials for the production of clothes, ranging from fabrics that change color with temperature changes, ending with non-woven materials and metallic threads. In a short time, Massimo Osti made a revolution in the world of fashion, creating a unique, unknown to anyone before, idea of fashionable clothes, based primarily on practicality.
It was then that the Italian fashion designer initiated a trend, the main feature of which was an experimental approach and a scientific look at clothes. The comfortable line almost immediately won the hearts of Italians.
In the late 70s, Massimo Osti decided to introduce into the brand the theme of one of his interests - military uniforms. First, in 1981, Boneville appeared, and a year later, Stone Island Marina. After some time, the brand name lost the last word and remained, familiar to everyone, Stone Island. A signature feature was the patch on the left sleeve, which was a piece of dense fabric with a stylized image of the company's sign, "wind rose", and it was fastened to the sleeve with buttons on both sides. The very first jacket, which did not yet belong to the brand, but so far only to the Stone Island line, was called Tella Stella. Massimo put all his passion for the theme of the sea into it. It was a two-tone canvas jacket.
The uniqueness and peculiarity of the Stone Island brand lies in the materials used for sewing things. The brand is distinguished from others by the desire for everything new, for experiments, for using unusual materials. First of all, this was facilitated by our own laboratories, in which the company's specialists work on innovative materials.
In addition, brand designers are inspired to new ideas by things unusual for the fashion world - professional outfit for hunters, sailors, racers, that is, everything that brings with it associations with the real strong man. At the very beginning of the brand's history, things truly unique for that time began to appear, for example, things that change their color when the air temperature changes.
By the end of the 80s, the company released a line of jackets with sewn-in lenses on the wrist. We did this in order to make it more convenient to watch the time on wrist watch without rolling up the sleeve of the jacket for this. After that, many more unusual models were developed with various features, for example, light reflection, water resistance and other "chips".
Thanks to the use of special materials, which were based on a scientific approach, the brand quickly gained its place in the field and quickly gained popularity not only in Italy, but throughout Europe. The company began producing three clothing lines at once - the classic Stone Island, the Stone Island Shadow designer line and the children's clothing line called Stone Island Junior.
Gradually, Stone Island became popular with football fans and hooligans, and today it is one of the most respected fan brands. Why did the brand become popular with them? Firstly, the clothes resembled the style of sailors: jackets are longer than usual, with hoods made of coarse fabrics and dark colors. This is exactly what a football fan is looking for: conservatism and raw simplicity, which for many implies the honor and dignity of the owner. Secondly, the materials used in the creation of brand items, primarily reminiscent of military and nautical themes, played a big role. This caused associations with the image of a warrior, strength and courage.
From the very beginning, the Stone Island brand in Russia was perceived with interest, primarily due to the fact that Russian football fans have already watched the sensational English and Italian films, where the main characters were full of Stone Island patches.
The fate of the brand in England was also interesting. At first it was received with disbelief. The very first things of the brand were brought and started selling by the Jones of London shopping center. The British had a misunderstanding: why did the clothes look the most ordinary, but the prices for them were so high? Sweaters were able to cost over a hundred feet, which is quite expensive for the British mentality. But over time, the British became convinced that, unlike the rest expensive brands, Stone was "not killable" and was worn for decades, keeping a good shape.
Among the British fans to this day there are disputes about which of the fans began to wear the clothes of the brand first. The few who wore the CP Company before it was fashionable are certainly more respected and uplift the football club they support.
By the end of the 80s, Stone Island began to lose its leadership in its segment of the fashion world. But Massimo Osti found a way out in style - for the first time Stone Island presented one of its most important technologies - the Ice Jacket. The Ice Jackets were camouflaged, but they main feature was not at all in this, but in the use of materials that react to temperature. The main task that the new jackets solved was to withstand any gusts of wind, while maintaining the initial body temperature of their owner in any weather. This was achieved with the help of a heat-resistant fabric, which was created with the addition of liquid crystals. They also carried out a change in the color of the material due to changes in air temperature.
In general, the brand has become a real godsend for football fans and has earned the main place in the casual wardrobe. His things did not deteriorate even during the fierce opposition of the fans, only chevrons became a problem. During fan confrontations, the clothes remained intact and completely unspoiled, but the chevrons were often torn off by the opponent. But in Russia, torn patches have become not just a damaged part of the jacket, but a kind of trophy and subsequently a separate product.
By the way, they also have their own little history. Initially, the "compass" had a completely different color scheme and was fastened on the first models to the case or the left sleeve at the wrist. And only a few years later he rose higher, to where today he can most often be seen - on his left forearm. Now, in addition to the patches of the usual colors, you can find just white on limited models and completely black, representing the SI Shadow line. And the chevron on models released for the brand's anniversary in 2012 received a new addition - a wreath.
The place of Osti Massimo was taken by Carlo Rivetti and Paul Harvey, his followers continued to fully realize the idea of the brand. One of their first products was the Radiale. The idea was to modernize the military pea coat, in the new model they sought to increase frost resistance, while not making the design of the jacket bulky. It was possible to achieve the goal by laminating the fabric using rubber. Interestingly, this experiment was started by Osti himself, and completed by his successors. They also released in 2000 the legendary jacket called Kevlar. Para-aramid fiber was used to create it, and it, by the way, is five times stronger than steel, but does not make the jacket heavy. Plus, things shimmered in the sun, thanks to the surface covered with polyurethane.
Today, there are many respected brands in the fan subculture that can compete with the Stone Island brand, which has held a one-man position for so long. But practicality innovative technologies and a high-profile story continue to attract well-deserved attention and win new hearts not only of fans, but also of people who simply value comfort and reliability in clothes.
If earlier, to expose the fake Stone Island, you had to resort to manuals and compare photos, now the process has become much easier. In keeping with their forward-thinking image, Stone Island has implemented Certilogo technology, which allows you to verify the authenticity of an item only by having its unique digital CLG code located on the label. There you can also find a QR code that can be easily scanned by a phone or tablet with a camera.
But this is not a panacea yet: Certilogo has only been used since the Spring-Summer 2014 collection, and the temptation to buy a jacket or sweater with the legendary patch for a bargain price is too high. If you are not familiar with what the original Stone Island looks like, a few simple points will help to distinguish a fake. The first is attention to seams and threads, they should always look neat and even, matching in color with the main shade of the product. The second is the details, including buttons and zippers, which must be branded Stone Island and YKK or Lambo, respectively. Third and most important point- the source of your purchase. Be aware that there are a lot of sites that aim to mislead: for this they use the phrase “Stone Island + official / outlet / jackets / patch” in the domain. The official website of the brand is only http://www.stoneisland.com/ru/ - there you can also check the authenticity of the item using Certilogo and make sure the store is reliable. If you are purchasing from your hands and are not 100% sure of authenticity, then it is better to refrain from such a purchase.
The inevitable consequence of progress
Returning to the cost - the original Stone Island in fair condition will never be cheap. The point here is not the extra charge for the rich cultural heritage of the brainchild of Massimo Osti, but rather the opposite - in maintaining a commitment to the initial idea. Stone Island were the first to bring industrial fabrics to clothing, beginning with Tela Stella, which moved from military truck awnings to jackets. Continuing to improvise with processing methods, they do it exclusively with a high proportion of calculations and testing - thus, only the best samples end up on display. Raising the bar even higher is the Stone Island Shadow Project line, recently launched in collaboration with Berlin-based techwear brand ACRONYM. It is distinguished not only by a unique design, but also by a transformed patch that has become completely black.
What if…
Following the rules listed in this article, it will not be difficult to distinguish a Stone Island fake: use the Certilogo code from the label, be attentive to details and price, check the store on the official website of the brand. Even if the decision to purchase a fake came to you consciously, it is better to weigh all the arguments again. It is not for nothing that Stone Island has the status of unattainable among counterfeit manufacturers - there are neither resources nor opportunities to completely repeat the product. As a result, the illegal market of this brand is more like an unsuccessful parody - any person holding original thing Stone Island, will notice a fake at a glance. In the end, the purchase of a fake is not only illegal, but also unprofitable - a long chain of small resellers drives up the price so much that in terms of price / quality ratio, the original Stone Island wins at times.
Despite the headline, fakes will not disappear completely in the near future, and this is a fact. However, by releasing this article, we hope that everyone who is thinking about acquiring Stone Island will be able to get the most complete information and protect themselves from the tricks of scammers. Forewarned is forearmed.
Brand Stone Isand Lately very popular in casual fashion, but everyone knows what kind of company it is, where it came from and other details. Today we will tell you all the details about this company.
Summary:
It was this company that made a revolution among fashionistas and football fans.
Brand history
There is such a company as C.P. Company, which in 1982 founded this company. All this happened in Ravarino and the Italian designer Massimo Osti did it. His goal was to use non-standard and at the same time sufficiently high-quality materials. Also, the plans were to look back at previous traditions and, of course, it was necessary to make it convenient and practical.
After some time, the first collection was shown, it was just jackets. When the new seasons began, the manufacturer brought jackets, T-shirts, shirts and trousers to the exhibition.
For creating Stone clothes Island used materials such as:
- nylon fabrics;
- Monofilament nylon;
- Nonwovens;
- Metal threads;
- Materials that change color with temperature.
Initially, they achieved popularity only in their homeland, but after a while stores were opened in Rome, London, Paris and Milan. There are also shops in other lesser known cities.
Also, the manufacturer decided to produce military clothing for ordinary consumers. The fact is that military things are very well thought out in terms of practicality, and he decided to borrow it.
The founder of the company left it in 2000, as he was forced to sell it. After that, 5 years later, he died due to illness.
How do people in countries
When clothes first came to the UK in one of the shopping centers. Local producers were shocked, they did not understand why simple-looking things have such a high price tag.
The Stone Island company was able to convince everyone by proving that their clothes can serve their owner for years and even in the event of fights, everything withstood, except for the patch.
In Russia, this company fell in love almost immediately, and all this was created thanks to films about fights, where the fighters wore clothes of this brand. But in our country it was rare to meet people in these things, since the prices were very high and, finally, the logo resembled NATO, and in Russia it is not treated very well.
Logo
The brand logo was taken for a reason, the fact is that the first name of the company also had a prefix in the form of the name of the founder's boat. Thus, the compass, as it were, refers us to the clothes of sailors.
This logo is found mainly on patches and labels, it is very rare to find it on any other parts of clothing. The style of the logo is military, like some parts of jackets or other things.
By the way, in our country and in China they are very fond of forging a branded patch and selling it for a penny, so that buyers would sew it on their sleeves. Also, some try to sell a fake for the original cost. Buy everything on the official website to avoid this.
Price
So, as you already understood, Stone Island is producing far from cheap products and not everyone has enough money for it. For an ordinary T-shirt without everyone's favorite patch, you will have to pay 140 euros, the minimum cost of a jacket is 400 euros.
This price is due to the very high quality of materials, the exclusivity and unusualness of these materials, and of the brand's reputation. If you buy anything, you will definitely not be disappointed with the quality.
Here is a table with the cost of various things:
Conclusion
This good brand with an interesting story, the founder of which can always get out of difficult situation and come up with something new. So it was in the 80s, sales began to fall, he decided to use stainless steel and brought sales back to the previous level.
If you like the things of this brand, then you can safely buy, you will get the perfect quality and durability. But only do this if you have enough money. Also, some are worried that they will be “ask” for Stone Island. Yes, recently in our country a lot of fashionistas have divorced, who ask for an explanation for their gear and, in which case, they beat them. Yes, there are such people, and here you are unlikely to somehow protect yourself, either do not buy, or buy at risk.
Video
The fashion world is rich in various brands. Many of them are well known, but we do not always know their details. interesting history emergence and development. For example, Stone Island. What does this title mean? This is a beautiful name of the Italian branded clothing company, which means the concept of "stone island" in translation.
The Stone Island brand first introduced its products to the world back in 1982. First it was jackets, and then raincoats with hoods - just a few designer exclusive models. Comfortable, high quality and discreet, they almost immediately aroused the interest of football fans in Italy and soon reached almost unattainable heights of popularity. They became the prototype of street fashion and casual wear Stone Island. This means that the realization of the designer's dream was successful at the very beginning of the journey. Then there was a rapid take-off, which literally became a revolutionary turning point in the traditions of fashion.
A brief history of the Stone Island brand
The Stone Island brand was born under the wing of the C.P. Company, being one of its products. Thanks to the creativity of designer Massimo Osti, the development of the Stone Island brand has had incredible speed. Therefore, it very quickly became an independent unit, a separate company and a well-known brand.
After the first models of jackets, the company began to produce trousers, shirts, T-shirts. But it was the jackets that remained her constant calling card.
The amazing and unsurpassed maestro Massimo Osti worked tirelessly not only on the design side of his product, but also strived for its highest quality.
The meaning of the Stone Island patch and its origins
This brand also had a distinctive sign, which was a black patch attached to the left sleeve with two buttons, depicting a compass and a wind rose. Strange, at first glance, the choice of logo. But if you delve deeper into the history of brand creation, you will understand that all the designer's decisions are quite logical and consistent. The Stone Island patch is no exception, which means the brand's attachment to marine clothing.
After all, initially Massimo Osti conceived to create clothes that are comfortable for everyday use. The initial goal was jackets and raincoats made of quality and durable fabric. Such an idea visited the designer because of his passion for military uniforms. Studying the technology and other details of its production and simultaneously experimenting with completely new, own technologies, Osti preferred the fabrics of heavy sea jackets. And it was in this direction that the technologies were developed and introduced into his first design work. These jackets and raincoats made famous the name of the young brand Stone Island. What does the correct path mean?
Later, nylon products became a sensational story of the future brand. A unique, very light new fabric, referred to as non-woven materials, had the ability to change its color with changes in air temperature. And again success!
Growing popularity in Europe
Now Ost's design work has caught the attention of English fans, gained popularity throughout England and soon became in demand by connoisseurs. quality clothes in European countries. And their appearance in European brand stores has become quite natural.
So there was a rapid growth in the popularity of Stone Island, which means the inspired and creative approach of a talented designer to work. It is sincere love for one's work that creates miracles and allows talents to unfold. That's what happened to Stone Island.
And almost all British football fans soon began to stand out from the large crowd with clothes with a black patch on the left arm. By the way, the drawing itself could be different color.
The appearance of a fake
Soon, due to the growing popularity of the brand and the high price of its products, a lot of fakes appeared with copies of the company logo. But an understanding person easily distinguished them from real products. First of all, by the quality of the material and tailoring, by the buttons, by the flourishing of the products.
A lot of time passed, but still on the left arm there was invariably a patch from Stone Island, which means a patch that took root as a company logo with a reference to the nautical theme.
By the way, there were three types of such patches, differing in the color of the compass and wind rose embroidery:
- traditional blue and yellow colors;
- black;
- white.
ATTENTION! A correct barcode does not yet give a 100% guarantee of the originality of the goods. However, an incorrect barcode is a clear sign of a fake.To verify the authenticity of the barcode, you can use the form below.
Enter 13 digits of the barcode:Check
“We are not rich enough to buy cheap things” is a favorite English saying. Perhaps that is why the first fans of the Stone Island brand were English football fans.
Thanks to a great interest in industrial fabrics and a love of experimentation, the creators of the brand never stand still. They are constantly developing and creating new technologies for the production of high quality and stylish clothing. Of course, the price for such quality is also quite high. But, given the fact that the clothes will serve for many years, without losing any of their appearance and quality, you can safely talk about the purchase as a profitable investment.
The most important thing in this case is not to fork out a round sum for a fake. She certainly will not impress you much from the first day of purchase.
In order to identify counterfeit Stone Island clothes, it is enough to take a tablet or phone with the Certilogo program installed with you to the store. A tag must be sewn on the side seam of the product, on which the CLG code must be indicated.
CLG code must be specified
The program scans it and gives information:
- the thing is genuine if the tag is from the original clothing;
- the thing is fake or even counterfeit if the clothes look dubious.
However, this type of verification can be applied to garments that the Stone Island brand has been releasing since 2014. In order to calculate the original samples sewn before that time, you need to carefully look at the details. After all, it is they who most often can tell a lot, since the producers of fakes do not particularly bother with them.
inscriptions
Some fakes can give themselves away at first sight. You won’t even need to consider all sorts of seams and tags.
- Pay attention to the thing before you buy: is its color characteristic of that color scheme, which the brand usually adheres to? It will not be superfluous to look at pictures or read information on the Internet.
- See if there are inscriptions on the clothes. Remember that the Stone Island brand name can only be found on T-shirts or long-sleeved T-shirts, since they do not have other insignia (branded patches, for example). Any print on a sweatshirt, jacket or pants should already raise doubts.
- If there are no inscriptions, evaluate the quality of the material itself. Considering how seriously the manufacturer follows the fabric production technologies, it should speak of its high quality with all its appearance. If it looks modest and careless, with spools or puffs and threads sticking out of the seams, then we can’t talk about high quality. Most likely, such a product also smells of "chemistry".
PATCHES
Of course, this is the most important trademark of the brand. Copy makers have learned to copy it well, but still not completely. What can be seen when comparing a fake and an original patch:
- the difference is in the fabric of the patches. The fabric of the original patch is dense, velvety, like felt. On a fake fabric, you can see a fine mesh, a cage.
- the corporate logo of the brand (Wind rose) and its name are embroidered with threads of different colors. The copy uses dark green thread, while the original uses gray thread.
- the width of the stitches is also different - on a fake patch it is larger.
- between the letters of the brand name on a fake patch, there are types of connecting threads.
- The letters of the original are embroidered each separately.
