Compass on clothes what does it mean. Review: Stone Island: what does the patch mean? See what "Stone Island" is in other dictionaries

Then in our time it is no longer a secret who wears " stone island". What does stonik mean? These clothes are preferred to be worn hooligans and football fans, as well as similar individuals. The distinctive character of Stone Island clothing is achieved through patch(label). At first, only branded clothes were imported into our country, but later, because of shkoloty and singed patches, these rags became complete trash. What does it mean to explain for Stone Island?
Initially, this brand was a distinctive "uniform" for real football fans.
If now you are asked to explain for the gear, it means that you have a drunken lumpen, a drug addict or a schoolboy.

stonik- this is the clothing of the Stone Island company, well-known in narrow circles, which stands out thanks to its patch, which looks like the NATO emblem

Many fashionistas often search on Google " Stone Island Patch original", know that there are no original patches in nature, there is only the original Stone Island gear. If you sew the original patch to the left jacket, even if it is authentic, it will become a hallmark of a lochosaurus and a bug! clothes.

Why did Stone Island jackets become popular? Let's try to figure it out this clothes is different:

High price, making it a garment for the elite;

Patch, in plain view;

Ability to shelter from bad weather;

Excellent quality;

Originality.

For the first time, Italian football hooligans began to wear these clothes en masse, and ten years later football fans from England began to buy them. And since exactly English fans set fashion all over the world, then gradually this brand spread to other countries. In addition, the cinematography also contributed to the popularization of Stone Island, depicting football fans in these clothes. However, many similar clothes just not affordable, for example in the UK, the Stone Island jacket is cheaper 500 pounds you just won't find it.

A distinctive feature of this clothing is the famous patch (patch), which symbolizes that you are a football hooligan. For many, this symbolism is associated with the emblem of the North Atlantic Alliance, which is a follower of fascist ideology, although it carefully hides this and tries to convince the whole world of its commitment to the cause of peace. Hence the craving of fans for ridges and all this Nazi paraphernalia is understandable, although it is not as pronounced as among skinheads.

This patch allows you to distinguish your own in the crowd of passers-by, hints to everyone what kind of person you are. A similar patch in the fan environment is called a "patch", and the drawing itself associated with a compass. Although the symbol of Stone Island will not show who you are rooting for, it will "explain" that you belong to the category of citizens who are not alien to a good fight and the opportunity to get weird in the stadium. In England, such thugs so annoyed everyone with their antics that they were refused to be allowed into drinking establishments. In Russia, the company stone island became strongly associated with skinheads, Nazis and, in general, the entire extremist movement in general.

FOLKPRO MUSIQUE - FORBIDDEN ME TO WEAR STONE ISLAND

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It happens that not only some thing, but also its certain element, which becomes something more than just a piece of clothing, goes to the rank of cult.

The legendary brand "Stone Island", founded by a brilliant couturier-experimenter, has many such examples. But today we will consider an example with a patch. This is a small piece of fabric in the form of an embroidered image with the company logo, which distinguishes the brand from other companies.

Used in the manufacture of clothing innovative technologies and high-quality modern materials have made things from the brand's collections very popular and quite expensive, not accessible to everyone. And, therefore, a raincoat or windbreaker with a branded patch meant a clear superiority, prestige and the ability to stand out among others. Plus, it was such durable, practical and high-quality clothing that one could feel oneself in it, as if in knightly armor. Any weather conditions during a football match or meetings with the opponents' club were for nothing. Therefore, starting in 1980, first Italian and then English football fans began to actively dress in things from the Italian brand.

With special love and awe, football fans treated the patches, which not only indicated prestige, but also helped to recognize “their own”. At the Stone Island brand, the patch is most often attached to clothes with a pair of buttons on the sleeve of the left hand or on the shoulder, and the emblem is an image of a “wind rose” or, as it is also called, a compass.

This image evokes associations with the raging, stubborn sea and freedom-loving brutal sailors, sending us to the origins of the appearance of many clothing models: elongated windbreakers or hooded raincoats made of coarse dense fabric. It was this associative range and the qualities inherent in the clothes of the Stone Island brand - conservatism and rough simplicity that attracted football fans.

And the fact that the patch was fastened with two buttons was incredibly convenient in cases where the “patch” needed to be hidden from the law enforcement officers or the enemy club.

Sometimes even young people dressed in things with the "Stone Island" patch are not allowed into nightclubs, for fear of brawls.

The method of attaching the brand's patch turned out to be very convenient for those who illegally counterfeit the clothes of this brand. In general, the patch is the most frequently counterfeited element of Stone Island products. Fake production is carried out not only in classical China and Turkey, but even in the Moscow region, sometimes releasing not only high-quality copies, but also obvious “garbage”, such that it is difficult to even read the inscription “stone island” on the patch.

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Considering that brand items are not cheap, and the main audience of the company is young people under 30, it becomes clear that not everyone can afford it. Some solve this problem by turning to stock and second-hand stores, and some do not hesitate to buy fake ones.

Teenagers buy "Stone Island" and attach them to any clothes in their wardrobe, counting on the fact that their peers do not understand the intricacies of tailoring branded clothing and cannot distinguish the original from the fake. Or they want to feel like the hero of the cult film about football fans "Green Street Hooligans".

Be that as it may, now the cult old-school patch has faded into the background. Stone Island tried to get away from the association of their logo with fan mayhem and began to simply apply it to the fabric in the form of a drawing and engraving, or, in general, do without it. However, for many, the stereotype has been preserved and seeing a person in clothes with a branded patch, he is unwittingly referred to as football fans and rebels.

But it is worth remembering that initially "Stone Island" is a brand that has made quite a few discoveries and upheavals in the fashion world, striving to create a perfect quality clothes for everyone, regardless of hobbies, religious and political views.

If earlier, to expose the fake Stone Island, you had to resort to manuals and compare photos, now the process has become much easier. In keeping with their forward-thinking image, Stone Island has implemented Certilogo technology, which allows you to verify the authenticity of an item only by having its unique digital CLG code located on the label. There you can also find a QR code that can be easily scanned by a phone or tablet with a camera.

But this is not a panacea yet: Certilogo has only been used since the Spring-Summer 2014 collection, and the temptation to buy a jacket or sweater with the legendary patch for a bargain price is too high. If you are not familiar with what the original Stone Island looks like, a few simple points will help to distinguish a fake. The first is attention to seams and threads, they should always look neat and even, matching in color with the main shade of the product. The second is the details, including buttons and zippers, which must be branded Stone Island and YKK or Lambo, respectively. Third and most important point- the source of your purchase. Be aware that there are a lot of sites that aim to mislead: for this they use the phrase “Stone Island + official / outlet / jackets / patch” in the domain. The official website of the brand is only http://www.stoneisland.com/ru/ - there you can also check the authenticity of the item using Certilogo and make sure the store is reliable. If you are purchasing from your hands and are not 100% sure of authenticity, then it is better to refrain from such a purchase.

The inevitable consequence of progress

Returning to the cost - the original Stone Island in fair condition will never be cheap. The point here is not the extra charge for the rich cultural heritage of the brainchild of Massimo Osti, but rather the opposite - in maintaining a commitment to the initial idea. Stone Island were the first to bring industrial fabrics to clothing, beginning with Tela Stella, which moved from military truck awnings to jackets. Continuing to improvise with processing methods, they do it exclusively with a high proportion of calculations and testing - thus, only the best samples end up on display. Raising the bar even higher is the Stone Island Shadow Project line, recently launched in collaboration with Berlin-based techwear brand ACRONYM. It is distinguished not only by a unique design, but also by a transformed patch that has become completely black.

What if…

Following the rules listed in this article, it will not be difficult to distinguish a Stone Island fake: use the Certilogo code from the label, be attentive to details and price, check the store on the official website of the brand. Even if the decision to purchase a fake came to you consciously, it is better to weigh all the arguments again. It is not for nothing that Stone Island has the status of unattainable among counterfeit manufacturers - there are neither resources nor opportunities to completely repeat the product. As a result, the illegal market of this brand is more like an unsuccessful parody - any person holding original item Stone Island, will notice a fake at a glance. In the end, the purchase of a fake is not only illegal, but also unprofitable - a long chain of small resellers raises the price so much that in terms of price / quality ratio the original Stone Island wins many times over.

Despite the headline, fakes will not disappear completely in the near future, and this is a fact. However, by releasing this article, we hope that everyone who is thinking about acquiring Stone Island will be able to get the most complete information and protect themselves from the tricks of scammers. Forewarned is forearmed.

1 People adhering to one style or another sometimes do not even imagine the origin and meaning of the brand to which they have given their preference. Not everyone knows that today gear is not just protecting our bodies from bad weather, but also an indicator of your success, and also indicates belonging to one or another subculture. For example, bikers wear special motorcycle jackets, skaters wear Thresher, and people who prefer hard rock have their own unique style. In addition, in our country, since the late 70s, a special caste has appeared, called football fans or, as they are also called, "officers". Their number has grown every year, and now tens, if not hundreds of thousands of young men and girls belong to this subculture. Their Fashionable style completely stolen from the West, because it is customary for us to steal other people's ideas, and this no longer surprises anyone. Accordingly, all their clothes are of Western origin, and none of them will flaunt Chinese fakes. Today we will talk about one of these companies that football hooligans fell in love with, this is stone island which means you can read a little below. Add our site site to your bookmarks to always have access to useful and popular information.
However, before I continue, I would like to point you to a few informative publications on the subject of fashion slang. For example, what does Vichugan mean, who is Rasta, what is Vanilla, what does Antihype mean, etc.
So let's continue Stone Island? This term is the name of a clothing company, and translates as " stone island".

stone island is a clothing brand inextricably linked to football culture.

What does Okolofutbola mean?

stone island- translates as " stone island".

History of Stone Island

The owner of Stone Island is Carlo Rivetti, who in 1980 began looking for a more interesting style, and tried to ennoble sportswear. He and his sister began to look for a company in Italy that would have its own vision of innovation. casual wear. As a result, they acquired the CP Company, and Stone Island itself appeared almost by accident. Company founder and designer CP Company Massimo Osti, bought a new fabric, which was called Tela Stella. It was a rough, wind-impermeable material impregnated with a special compound. They made tents for trucks out of it, " chip"of the fabric was that the inside and the front were dyed differently. He couldn't find a way to make the material suitable for the CP Company clothing line, so he decided to create a small collection of seven jackets. He was inspired by military and sailor clothing, and he chose the compass as a logo for their new line, and that's how Stone Island was born.

This ultra-modern approach, along with the brand's masculine, military style, has proven to be very appealing to football fans. Fans traveling overseas for international games have always been on the lookout for new and exciting clothes to bring home and show off their new acquisition. Stonik, with its unique design and coarse fabrics produced by Osti, fits perfectly into this paradigm. It can be concluded that Osti turned out to be " seer", and made a real sensation in the world male fashion. At the same time, he paid special attention to the comfort and functionality of clothing, using innovative materials.

Many fans of this clothing are wondering about the origin of the logo. stone island, as well as its meaning. Since Masimo Otti was a big fan of military uniforms, he began to study the composition of the fabric, cut, while trying to create something special. He drew many of his ideas from the navy, and this prompted him to make a compass and a wind rose as a logo, as a reminder to everyone about the nautical theme. For those in the know, this symbol is directly associated with maritime service, the endless sea, and simple sailors who have worn durable, comfortable and practical clothes for centuries. From this we can conclude that Stone Island clothing is characterized by comfort, simplicity and conservatism.

However, the popularity of this brand would not be so strong if the latest achievements of science and technology were not used in these clothes. Some fabrics used in tailoring " stoney"In general, they have never been used in the production of clothing before. Nylon, as well as its variations, have become a real discovery, and this durable and wear-resistant material has shown itself from the best side.
After a successful start, Mr. Masimo Otti began experimenting with innovative fabrics. So metal threads, monofilament nylon, thin nylon material, as well as fabric that changed its color depending on the lighting began to be used in clothes.

In Russia given clothes they buy it for his patch with the company logo, in the form of NATO symbols, which is attached to the clothes with two buttons. Since the 80s, this brand began to gain popularity among football hooligans. This application of the patch on their products has become a really great find, giving the entire line of clothing originality and authenticity. In our time, the patch has become something more than just a separate piece of clothing. In fact, this small piece of cloth has become a kind of fetish. For some time now, this patch has become a distinctive sign, allowing you to find people with the same interests and views among a crowd of strangers. In the UK, people wearing Stone Island clothing were even banned from some pubs, knowing that these people had a bad reputation for getting into fights.

Since the things of this company are quite expensive, as usual, a lot of Stone Island fakes have flooded the market. And the method of attaching the patch has allowed many merchants to create fairly high-quality copies. It is not difficult to make an embroidered label, so they are imported not only from China, but are even made in Russia. Fakes differ in quality, you can buy a patch that is indistinguishable from the original, but more often you will find counterfeit with terrible performance. Terrible colors, strange fastening, fake buttons will immediately give out a fake product. Unfortunately, shkololo buys fake patches with pleasure, and attaches them to their clothes, feeling belonging to the football fan caste.

Stone Island Patches

Total in " nature"There are three types of patches known to all.

First view. It is depicted in black and white, and is used on the most unique items that use many new technologies and fabrics. This

Brand Stone Isand Lately very popular in casual fashion, but everyone knows what kind of company it is, where it came from and other details. Today we will tell you all the details about this company.

Summary:

It was this company that made a revolution among fashionistas and football fans.

Brand history

There is such a company as C.P. Company, which in 1982 founded this company. All this happened in Ravarino and the Italian designer Massimo Osti did it. His goal was to use non-standard and at the same time sufficiently high-quality materials. Also, the plans were to look back at previous traditions and, of course, it was necessary to make it convenient and practical.

After some time, the first collection was shown, it was just jackets. When the new seasons began, the manufacturer brought jackets, T-shirts, shirts and trousers to the exhibition.

To create Stone Island clothing, materials such as:

• nylon fabrics;
• Monofilament nylon;
• Nonwovens;
• Metal threads;
• Materials that change color with temperature.

Initially, they achieved popularity only in their homeland, but after a while stores were opened in Rome, London, Paris and Milan. There are also shops in other lesser known cities.

Also, the manufacturer decided to produce military clothing for ordinary consumers. The fact is that military things are very well thought out in terms of practicality, and he decided to borrow it.

The founder of the company left it in 2000, as he was forced to sell it. After that, 5 years later, he died due to illness.

How do people in countries

When clothes first came to the UK in one of the shopping centers. Local producers were shocked, they did not understand why simple-looking things have such a high price tag.

The Stone Island company was able to convince everyone by proving that their clothes can serve their owner for years and even in the event of fights, everything withstood, except for the patch.

In Russia, this company fell in love almost immediately, and all this was created thanks to films about fights, where the fighters wore clothes of this brand. But in our country it was rare to meet people in these things, since the prices were very high and, finally, the logo resembled NATO, and in Russia it is not treated very well.

Logo

The brand logo was taken for a reason, the fact is that the first name of the company also had a prefix in the form of the name of the founder's boat. Thus, the compass, as it were, refers us to the clothes of sailors.

This logo is found mainly on patches and labels, it is very rare to find it on any other parts of clothing. The style of the logo is military, like some parts of jackets or other things.

By the way, in our country and in China they are very fond of forging a branded patch and selling it for a penny, so that buyers would sew it on their sleeves. Also, some try to sell a fake for the original cost. Buy everything on the official website to avoid this.

Price

So, as you already understood, Stone Island is producing far from cheap products and not everyone has enough money for it. For an ordinary T-shirt without everyone's favorite patch, you will have to pay 140 euros, the minimum cost of a jacket is 400 euros.

This price is due to the very high quality of materials, the exclusivity and unusualness of these materials, and of the brand's reputation. If you buy anything, you will definitely not be disappointed with the quality.

Here is a table with the cost of various things:

Conclusion

This good brand With interesting history, whose founder can always get out of difficult situation and come up with something new. So it was in the 80s, sales began to fall, he decided to use stainless steel and brought sales back to the previous level.

If you like the things of this brand, then you can safely buy, you will get the perfect quality and durability. But only do this if you have enough money. Also, some are worried that they will be “ask” for Stone Island. Yes, recently in our country a lot of fashionistas have divorced, who ask for an explanation for their gear and, in which case, they beat them. Yes, there are such people, and here you are unlikely to somehow protect yourself, either do not buy, or buy at risk.

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