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Is it worth using foundation? Is foundation harmful?

Foundation is the perfect base for make-up, regardless of individual skin type. It should always be in a cosmetic bag, even if your face without makeup can be safely placed on the cover of some glossy women's magazine. Due to menstrual irregularities, a pimple can pop up even on an ideal face, and insomnia associated with a deadline usually “pleases” girls with a dull complexion and peeling. Only a quality tool can cope with all these imperfections. How to use foundation to always look perfect?

Is concealer harmful to the skin or how to avoid unpleasant consequences

Regular use of tone by cosmetologists is not recommended. Mineral oils and petroleum products, which are part of mass and middle market creams because of their cheapness, clog pores and, with prolonged use, cause acne and comedones. They are poorly washed out of the skin, especially ultra-resistant formulations. Due to the fact that the supply of oxygen to the upper layers of the epidermis is disrupted, early wrinkles appear and the work of the sebaceous glands is disrupted. Conclusion: saving on the purchase of foundation is highly undesirable.

To flatten Negative consequences Minimize the constant use of foundation, use an exfoliant regularly. You can “pull out” the remnants of cream and dirt from the pores only by refreshing the skin with a scrub with large polymer particles or enzyme peeling. Cleanse your face once or twice a week with a facial cleanser, then apply a small amount of exfoliant to it. Massage the skin with your fingertips for 2-3 minutes, then rinse off. big amount water and pat your face dry with a towel.

If you have enlarged pores that are especially prone to clogging, pay attention to the packaging of the cream when you purchase it in the store. It should indicate that the product does not contain comedogenic ingredients. This means that the cream has a light and non-greasy texture that does not provoke the appearance of "black spots" on the nose, forehead and chin. Carry thermal water with you and regularly spray your face with it - this will additionally moisturize and soothe the skin.

The tone will not penetrate the epidermis if you use a special make-up base. This is a translucent base that has matting and leveling properties. It lays down on the skin in a thin layer and prevents the absorption of foundation. In addition, it significantly prolongs the life of your makeup, and this is a big plus. If your face often looks dull and colorless, get a make-up base with shining particles - the so-called "highlighter".

However, the use of foundation has some advantages. Residents of megacities, applying a tinting agent to the skin, protect it from dust, the harmful effects of exhaust gases, and the hot air of offices equipped with heating systems. Creams with SPF factors do not “let through” ultraviolet radiation, which is the cause of premature aging. Antibacterial tinting agents for oily skin treat inflammation and mattify, so you do not have to use matting wipes and powder every hour.

How to choose the right foundation

Focus on your skin type

Most skin problems arise due to the wrong selection of care and decorative cosmetics. When choosing a cream for a dry type, give preference to moisturizing and nourishing options. The product should contain Shea butter, vitamin E, proteins and lactic acids. Such a cream is usually unusually liquid, since small wrinkles form early on dry skin, and the thick composition “flows” into them and makes them more noticeable.

foundation for combination and oily skin, it is usually available in the form of a fluid, spray or gel. Such textures allow you to exclude fatty oils from the composition, which are completely useless with increased activity of the sebaceous glands. Cosmetics for oily skin should have anti-inflammatory properties to dry out acne, pustules and minor inflammation. Usually on their packaging it is indicated that the cream contains tea tree oil or witch hazel extract.

Sticks and thick creams are for the normal type. Since such an epidermis does not have any special problems, you can use foundation different types and consistencies. If you have such skin, but you usually do not use tone, get a cream-powder. It is practically harmless and easy to apply.

Choose the most suitable shade of cream

Correctly use a tone that completely matches the color of your face. However, in order to pick perfect color, you will have to try a lot of means. In order not to become the subject of ridicule because of the noticeable "border" on the neck, go to the store for tone in the morning. The fact is that the tinting agent can look completely different in daylight and artificial lighting.

Apply a small amount of the tester with a cotton pad to the bottom of your cheek and look in the mirror. Why not on the back of the hand, as sales consultants usually do? Because you will “wear” the cream on your face, and not on your hand, where skin color can differ significantly. A cream that seems to merge with the face, but has a slightly yellowish tint in the light of store lamps, is most preferable. Be careful: it should be a slight yellowness, not an orange tone. In order to make sure that the choice is correct, just go outside.

If you still made a mistake with the color of the foundation and chose too dark option, buy a tone of the same brand, but two shades lighter. Before applying to the face, simply mix two peas in the palm of your hand or a special palette different colors. The pigment can also be "softened" by diluting the foundation with a regular day cream.

What do you need to properly apply the cream on the face?

foam sponge

This is the easiest way to apply foundation on the face. Usually, the sponge is put in the original packaging along with the tube so that you always have it at hand. With the help of this piece of foam rubber, the foundation is evenly distributed over the face without much effort - just passing over the skin like a puff. However, regular use of a cosmetic sponge contributes to the accumulation of cream residues in it, which are the best "habitat" for pathogenic bacteria that cause dermatological problems. Therefore, the sponge should be washed with warm water and soap about once or twice a month.

own fingers

This method of spreading foundation is suitable for beginners - it will help them learn how to properly blend cosmetics. Apply a few drops of the product on the face, then gently spread the tone along the massage lines with your fingertips, as if “driving” it into the skin.

Flat wide brush

It is used by professional masters when applying a stage or podium make-up. The brush is used so that the tone lays down in an even and thin layer, does not flow into the nasolabial folds and does not roll down. A prerequisite - after you finish the make-up, wash off the remnants of the foundation from the brush with warm water and dry it. Not every cream can be applied with a brush - it is better to put aside thick products.

Squeeze the required amount of tone from the bottle into the palm of your hand. With the tip of the brush, put "points" on the forehead, nose, cheeks and chin. Turning the brush with the flat side, blend the cream over the face with intensive movements. Rub the tone border on the neck with your fingers, then brush with a loose powder brush.

Applying foundation on the face: the secrets of craftsmanship

Thoroughly cleanse your skin before applying makeup

Be sure to wash your face before you are going to do make-up. Cleansing the skin with a gel or foam cleanser relieves you of dead cells and particles of sebum. After washing, wipe your face with tonic. If you are too lazy and skip at least one step, the cream will flow or lie unevenly. After all, in order for the make-up to turn out perfect, the skin must be properly prepared for applying decorative cosmetics.

Natural is right

If the tone looks like a “mask” on your face, do not rush to scold the cosmetics manufacturer. Most likely, you just apply too thick a layer of the product during makeup. Some girls do it consciously, trying in this way to hide acne or “black spots”, thereby only aggravating the skin condition. The epidermis, being under the thickness of the "plaster" begins to "rebel", increasing the production of sebum. To make makeup look natural, mix the tone with a moisturizer in a ratio of 1: 3 and spread the mixture over the face.

The foundation is not intended to mask large inflammations and bruises.

Foundation is not a magic wand: it cannot solve absolutely all problems. In order to “hide” bruises under the eyes, broken blood vessels and subcutaneous acne, use color correctors. You need to apply them before applying foundation to drown out the bright pigment of the product. Cover dark circles under the lower eyelids with a green pencil, red spots from rosacea with purple, and cover abscesses and post-acne with a thin layer of green concealer. Blend with your fingers, apply foundation on top and powder.

Eliminate excess

If you overdid it and applied too much cream, the situation can be corrected. Blot your face with a damp cloth, then dust your skin with loose powder. Compact is not suitable, since it usually does not contain absorbent particles, because it is used only to correct makeup during the day.

Use stable and tightening tinting agents only for “going out”

Foundations with a lifting effect and waterproof formulas are not suitable for daily use. A huge dose of caffeine and hydrolyzed animal collagen in their composition disrupt the natural metabolic processes in the skin. Over time, from such a “diet”, the epidermis will begin to peel off and turn yellow. It is correct to use such creams a maximum of two or three times a month, no more.

Before going to bed, be sure to wash off the foundation with warm water and a gel suitable for your skin type. At night, apply rich nutritious cream to prevent cosmetic problems from your makeup addiction.

We dare to assume that your foundation is not so bad, and the reason for its bad behavior on the skin is quite correctable if you know what you are doing wrong. Makeup artists shared with us the most common mistakes women make (but never will again) when applying foundation.

You picked the wrong shade

Too orange or too gray, the wrong shade of foundation can at least spoil the first impression of you. When choosing a tone, make sure it matches your skin's natural pigment perfectly. Bobbi Brown makeup artist Amy Conway advises only test shades in natural daylight: “Unfortunately, many beauty departments are indoors in shopping malls with artificial light lamps. Take a few samples and do a test in a suitable setting - applying the tone at the top of the cheekbone and along the bottom line from the chin to the ear. Ideally, it should blend into the skin, not stand out or create a border. Keep in mind that foundations can oxidize, thereby changing the original color on the skin, so make your final decisions after a while."

Foundation Perfect Finish Creamy Foundation, Dolce & Gabbana; Foundation Skin Illusion, Clarins

You put on too much tone

Many people think that the tone should be applied to the entire face, but it is not! Makeup artist Flory White (clients include actress Emilia Clarke and model Rosie Huntington-Whiteley) explains: Foundation should only be applied where needed. For example, to even out the relief or mask imperfections in the form of redness and pigmentation, finely blending the remains in areas with “good” skin. Always start shading from the center outward so as not to leave traces of crime at the hairline. Work lightly and gracefully - the tone needs to be polished, not driven into the skin.

Persistent Foundation Super Stay 24H, Maybelline New York

Brush Maestro Blender Blush, Giorgio Armani

You don't know your skin tone

There are only two subtones - warm and cool. Amy Conway says: "If you still don't know which category you fall into, just take a look at your skin on a sunny day. A cold undertone is characterized by a slightly bluish tint, and a warm one is yellowish. In the first case, start choosing with pink shades of tone (plus cinnamon-colored bronzing powder and gray shadows), in the second case, yellowish or golden colors(plus a gold bronzer and taupe shades).

Tone Diorskin Forever Undercover, Dior

Tone Natural Radiant Longwear Foundation, Syracuse, Nars

You are not prepping your skin for foundation

Makeup artist Liz Pugh (it girl clients include Alexa Chung and model Yasmine Le Bon) claims that the preparation of the skin begins the night before: “Thoroughly wash off the remnants of yesterday's makeup and environmental pollution, apply moisturizer and other products that the skin requires. When it comes to makeup, your main ally is patience. I always use a moisturizer or serum, as well as an eye area product. I wait a couple of minutes to let them soak in and earn. At this time, you can view Instagram, answer letters, and only then apply foundation. In the evening, if you have something important planned, lightly refresh your makeup with a thin layer of foundation. Only do this after splashing your face with thermal water or a moisturizing spray.

Face Spray Mineralize Charged Water, M.A.C; moisturizing cream for smoothing the surface of the skin Ibuki, Shiseido; eye and lip contour cream Eye and Lip Contour Cream, Eisenberg

You do not use a primer and do not set makeup

Primer or makeup base is extremely important when applying foundation. Emmy Conway compares this is with a primer in repair cases - such a process helps to consolidate the result and avoid the influence of concomitant factors. The primer acts as an invisible barrier between skin and makeup. If the skin is oily, then the primer absorbs sebum and does not allow makeup to “leak”. If the skin type is dry, the primer does everything so that the epidermis does not “drink to the bottom” of the tone, making the surface patchy and uneven.” Fixing makeup means letting it last all day. Flory White says:“I usually use loose translucent powder and a flat sponge. You need to apply powder only where it is necessary - the T-zone (most often this is the fattest area) and cheekbones. Just blot these areas with a light pressure of the powder sponge. Unwanted shine can appear during the day, blotting papers will help get rid of it.

Powder HD Pressed Powder, Make Up For Ever; matting primer Infaillible Primer, L'Oreal; mattifying wipes Powdered Blotting Paper, Serge Lutense Paris

Your tone does not match the color of the neck

It's no secret that the tone color should match the skin tone of your neck, which does not mean that cream is also needed there (as some believe). Makeup artist Liz Pugh explains:“If you have the right foundation, you don’t need to put it on your neck. Just imagine all those stains on the collars. That's what he is right for, to look perfect, and not look like a face in a mask. For me, there is nothing worse when the face is one color and the neck is another. To avoid this, see how the tone behaves on the skin of the lower jaw (the same oval of the face, namely the area from the chin to the ear). If it is invisible, then it also does not differ from the color of the neck.

Born This Way, Too Faced Ultra-Light Hydrating Foundation

Tone After School BB Foundation Lunch Box, Too Cool For School

You are using the wrong brush or taking care of it incorrectly

Sometimes the type of foundation determines the tool you use to apply it. Emmy Conway prefers Synthetic bristle brushes: “They don't absorb product like sponges, which makes them more hygienic. Dry skin types also favor the use of brushes. However, if you want to achieve a matte effect, sponges work better - just dab them all over your face after applying the foundation. Neglecting to clean your tools will allow bacteria to multiply, which can lead to a dull complexion and acne. Flory White cleans brushes and sponges after each use:“It will take you a minute of your time, and the benefits for the skin cannot be measured. Firstly, hygiene, and secondly, a “clogged” tool does not work as smoothly as a clean one. Use a special cleaner for brushes with synthetic bristles; for natural brushes, everything is the same as with hair - shampoo and conditioner.

Brush Professional Makeup Pro Flat Foundation Brush, NYX; makeup sponge Pink, Beauty Blender; Brush Cleansing Foam, Artis

You don't know which finish is "your"

Shops are overflowing with tonal products of all possible textures and compositions. Spending money in vain with such a variety is easy. Always remember that liquid or cream tone is ideal for dry skin. Their formulas have a moisturizing effect and lock in the skin's own moisture. For oily or combination skin, water-based or compact products are suitable. Emmy Conway says:“For oily skin you want a matte finish, for dry skin you want moist and radiant. The same goes for highlighters: liquid for dry skin and compact for oily.

Liz Pugh raises another issue:“Have you noticed white spots on your face when you are photographed with a flash? It's a feature sunscreen with a high SPF. The higher it is, the greater the content of zinc oxide and titanium dioxide - it is they that treacherously appear in the photographs of gossip columns. The protective factor of foundation is lower, so white spots are not noticeable. What if you only agree to SPF50 but want to avoid whiteness? Use liquid products of the UV Shield category and only then apply foundation. Mineral compact products in this matter are also not allies. They contain silica and mica components that show up in camera flashes.

Flory White recalls the eye area:“The tone in the company of concealer can draw attention to wrinkles. I always apply a foundation and only then a corrector, since in this case problem areas are especially noticeable. If you go overboard with the corrector, just take the eye contour cream, warm it in the palms of your hands and gently work it with the pad of your fingers along the lower eyelid.

Liquid matting foundation Matissime Velvet, Givenchy; concealer Teint Idole Ultra Wear Camouflage, Lancome; highlighter Aurora Extreme Radiant, Sergey Naumov

Photo: Getty Images, press archives

Even our ancestors knew how to emphasize the merits and hide the shortcomings. Women in ancient Rome, Egypt and Greece applied a mixture of chalk and white to their faces. The first liquid foundation was invented 90 years ago by Max Factor, a native of the Russian Empire, for Hollywood actors and fashion models.

During this time, the composition of the foundation has changed a lot. Now it not only hides imperfections, but also nourishes, moisturizes and protects the skin from the sun, wind and frost. Properly selected product can improve the condition of problem skin, hide scars and freckles. And in order for the makeup to turn out natural, you need to know how to properly paint your face with foundation.

Choosing a tonal

Tones are different. Some carry only a decorative function, others contain a tinting pigment only as an addition. It is worth choosing a foundation depending on the goal that you are pursuing. All of them differ in their texture and composition.

Liquid. Able to hide imperfections, even out tone. Easy to apply, easy to rinse off. Liquid foundation creams are present in all price segments and are the most popular.
Thick. Contains fat. It has good camouflage ability. It is difficult to apply and spread on the skin.
Cream stick. It has more coloring particles and masks flaws better. It is used pointwise on problematic skin. If applied incorrectly, it can emphasize wrinkles and folds in the skin.
Cream powder. Combines foundation and powder. Thanks to the water-fat base, it is quickly absorbed, leaving only a layer of powder on the skin. Eliminates oily sheen.
A tinted moisturizer. Thanks to its liquid consistency, it evens out skin tone without completely covering it.
Tonal powder. Contains no fat. It is advisable to use a moisturizing base.
Cream mousse. It has weak toning properties. Foamy consistency. Easy to apply and glides on evenly.
Concentrated foundation cream. Dense, used only in diluted form. Mixes with moisturizer.

According to the tone of the face

With a properly selected tone, after shading, the border of applying the cream will not be noticeable. At good brands presented at least ten shades. The following tips will help you choose the right color foundation for your face by color.

Dull skin can be refreshed with a pinkish-orange tone.
Apricot tone will give pale skin a pleasant blush.
Dark shades of tan color are suitable only for swarthy girls.
If two shades fit perfectly at once, it is better to give preference to the one that is lighter, the skin will look younger.
Redness on the face can be masked with cold tones with a barely noticeable greenish tint.
Do not try to create a tan effect with foundation, it is not intended for this.

Select foundation should be in daylight. Use a tester, but apply the sample not on your hand, but immediately on your face. Give the cream 5 minutes to absorb and only then evaluate the result.

By skin type

There are a number of tips that will tell you how to choose the right foundation for your face, based on your skin type.

Normal. If there are no noticeable imperfections on the face, then it is best to use a foundation with a small amount of coloring pigment. Cream mousse is perfect for such skin. You can also dilute any other foundation with day cream.
Oily. It is best to use foundation creams with powder, which neutralizes excess sebum. So that acne is not visible, first apply a cream stick on them.
Dry. A tone with a moisturizer will help nourish the skin and will not roll. Take liquid tonal foundations, they are easier to apply and quickly absorbed.
Combined. Spread the foundation all over the face, and then powder the T-zone. Also touch up your makeup throughout the day to avoid oily sheen.

Dense textures that can be applied to scars and scars should not be used to mask inflammatory elements. The pressure film that forms can cause bacteria to grow and make it difficult for skin cells to breathe.

Composition

Be sure to check the ingredients. Choosing the right foundation for the face can only be guided by the needs of your skin.

Foundations that contain stearic, oleic or palmetic acid, as well as any oils, should not be used for oily skin, as they have comedonogenic properties. The number of rashes after use may increase.
If an SPF filter is indicated on the tube, then its value should be in the range from 4 to 10. A cream with a photo protection level of more than 10 has a too dense structure and loses its leveling properties.
The starch, rice flour, titanium dioxide and white clay in the composition will help to cope with shine. Absorbing excess fat, they create a matting effect.
The inscription "oil free" means that the foundation does not contain oil. Inflammatory processes are masked and stopped by such means.
If silicone polymers are present, then such foundation is resistant. It will last all day on the skin, while it will not mix with sweat and sebum.

Dyes contained in foundation creams are of plant origin and synthesized. Vegetables are used in expensive stamps and are as harmless as possible. The richer the tone of the cream, the more pigment is contained in its composition. For daily use, it is better to use light translucent tones. Apply foundation and wash makeup thoroughly before going to bed.

Secrets of correct application

Good lasting makeup largely depends on the proper preparation of the skin. Don't be lazy and take a few minutes to learn how to properly apply foundation on your face.

Cleansing. If particles of yesterday's cosmetics, excess sebum, sweat, dust and dirt remain on the skin, then the tonal base will lie unevenly and create the effect of a mask. Use your usual facial cleanser or foam. Do not forget about the tonic, it will tone the skin and help narrow the pores. Do it 1-2 times a week deep cleaning with scrubs and masks.
Hydration. The day cream will serve as a good base for foundation. After cleansing, it is necessary to restore the water-lipid balance of the skin, saturate the cells with moisture. Applied to moisturized skin, the tone will not roll, lie flat and last throughout the day.
Base. The final result depends on what you apply on the face before foundation. If there are inflammatory elements and acne, then before using the main foundation, you can apply a stick cream to problem areas. This will hide imperfections and not overload the makeup.

For even application of the tone, it is better to use a special sponge, sponge or brush. If you are doing this with your fingers, make sure your hands are clean. Thick dense foundation is easier to apply with a moistened sponge.

Tools

How to apply foundation on the face is up to you. It is impossible to give unequivocal advice in this matter. Try different ways and decide for yourself which one suits you best.

Sponge or sponge. It is best to apply foundation to them. It is desirable that it be disposable. Otherwise, wash it thoroughly with soap and water after each use. Having a porous and absorbent surface, the sponge can double the consumption of the cream, but they are the best at blending the tone on the face.
Brush. A medium-sized synthetic brush is suitable, it is used to correct individual problem areas. Do not use a brush to apply tone all over your face.
Fingers. Be sure to wash your hands well before applying makeup. Let the foundation warm up a little on your fingers, then its application will be much easier. Tap the tone into the skin rather than rubbing it in.

Step by step technique

How to properly apply foundation on the face? Step by step technique although simple, it can take time to master. Buying the right quality product will make the process much easier.

Squeeze a couple of drops of foundation onto the back of your hand. Take your time, let it warm up to skin temperature.
With fingertips, brush or sponge, grab a small amount of cream.
Apply tone from the center of the face to the periphery. First forehead and nose, then over upper lip and chin. So the cream will lie flat. Make short, quick strokes.
If necessary, make accents with a darker medium in certain areas of the face.
Do not rush to immediately cover your face with decorative cosmetics, let the foundation soak in.

Do not forget about the rest of the open areas of the body. To avoid visible borders, apply the cream also on the neck, décolleté and ears. It is especially important to consider this rule if the tone used is darker than your natural skin.

Face shape correction

According to the method of Jan Thomas, with the help of foundation, you can visually correct the shape of the face. A stylist and makeup artist with years of experience from Scandinavia advises using two shades for this. The first should match your complexion, and the second should be a little darker. For daytime makeup, the difference between the two products should be no more than one tone.

Round face. Apply a darker foundation on the temples and cheekbones, then the face will acquire accents, become more expressive and roundness will not be evident.
Square or rectangular face. Your task is to remove the angularity. To do this, darken the skin from the edges of the chin to the cheeks and temples.
triangular face. First, apply a natural tone all over the face, and then highlight three areas with darker ones: forehead, chin and temples.
Oval face. The correct form is simply enough to emphasize. Mark the cheekbones with a dark foundation. This will give the face volume, but will look natural. You can shade the elongation by slightly shading dark tone forehead.

Use high quality cosmetics. The recipe of modern tonal creams is such that they do not clog pores, do not roll down in the area of the eyelids and facial wrinkles. The active ingredients that make up the composition provide benefits: moisturize, nourish and protect the skin. Do not save on what you will apply on your face and read reviews before buying.
Do not use foundation in extreme heat. When mixed with a lot of sweat, foundation can cause an overgrowth of bacteria on the face. Be hygienic and thoroughly wash off cosmetics before going to bed.
In winter, you need to paint your face with foundation 20-30 minutes before leaving the house. Moisture that does not have time to be absorbed into the skin will turn into ice in the cold. Do not subject your face to such an ordeal.
It is better to apply several thin layers than one thick one. Do not overload your face with cosmetics. If the tone on the face is striking, wash your face and redo your makeup.
Watch the expiration date. Like any other cosmetic product, foundation contains perishable ingredients. After opening, use the product for no more than six months. It is desirable to store it in a cool room, and not on a shelf in the bathroom, where there is constant humidity.
Look at the reaction of the skin. If itching and redness appear after application, then this foundation is not suitable for you. For sensitive skin, special hypoallergenic products are sold. For the first time using a new brand, apply a drop of the product to the sensitive skin of the elbow. If within a few minutes there was no negative reaction, then the tone can be applied to the face.
Do not abuse foundation. In makeup, you need to know the measure. If your choice fell on a dense concentrated tone, do not use it every day. Let your skin rest. While at home, wash off makeup and give your skin a weekend. On these days, apply only a light day cream.

Where does it start perfect makeup? Of course, with a perfectly matched foundation. In the desire to achieve an even tone, girls spend hours at the mirror. These are simple rules beauty - on an unevenly plastered face, dissonant with the color of the skin on the neck and décolleté, the rest of the makeup looks at least comical, at most it turns you into the heroine of fashionable anti-ratings. So, we are learning how to properly apply foundation on the face and neck area, in what cases to use powder, how to choose it all and not go too far with make-up.

How to properly apply foundation on the face - step by step photos

Step 1: Cleansing and Moisturizing

Photos before and after applying the tone

We prepare the skin for cosmetics - we wash ourselves with water at room temperature and a traditional remedy according to the type of skin. Apply a light moisturizer.

Step 2: correct imperfections with a makeup base

We use the base

She's a primer. It is these products that we pay insufficient attention to, but primers even out the texture of the face, fill in flaws, roughness and prolong the life of makeup.

The foundations are reflective - ideal for an evening out and literally make the face shine; silicone - hide fine wrinkles and pores on the face, making it even and smooth; mineral - thanks to a greenish (or other) shade, redness will be removed.

We wait until the base is completely absorbed.

Step 3: Apply foundation with a brush

Moving on to cream

In order not to get the effect of a mask, we make dots of cream with a brush in the center of the forehead, on the nose, cheeks, cheekbones and chin, without touching the lower eyelids.

Step 4: Blend

Shade thoroughly

We start from the center of the face and evenly distribute the tone in the direction from the nose to the hair and neck. You can apply foundation correctly with your hands, brush and sponge. Regardless of the method chosen, use the dotted line technique - light translational movements how to drive the product into the skin without stretching or rubbing it.

Pay particular attention to the distribution of tone around the face at the hairline - no pronounced lines and shades of transition should be visible.

Step 5: apply concealer

Removing blemishes with concealer

If necessary, hide minor imperfections with the help of a corrector. We mask acne, dark spots and circles under the eyes. Make sure that the product is well absorbed to avoid the appearance of dots and spots.

Tip: you can hide facial imperfections with concealer even before applying foundation.

Step 6: fix the result

Add some powder at the final stage

Lastly, we allow ourselves a little translucent matte powder. Powder is needed to reduce oily sheen, smooth out bumps and mattify the face. Allow foundation to dry thoroughly for 10-15 minutes before applying.

How to apply powder correctly: move from the middle of the face to the hairline. Go through the T-zone twice with a brush with a long pile or a cone-shaped sponge - it is in it that the largest number sebaceous glands. Then go to the cheekbones and sides, go below the chin and lightly powder the neck.

Owners of oily skin should not abuse the powder

Owners of excessively oily skin with powder and foundation creams should be especially careful - in order not to clog pores in the hot summer season, it is better to use light BB creams. And so that your face does not look like creme brulee, blot it with a matting napkin and remove excess makeup. And don't forget to pause between applying the products so they have time to dry.

What is the correct way to apply foundation on the face?

Choosing high-quality brushes and beauty blenders

There are several ways to do this:

Brush
Sponge
beauty blender

An ideal make-up is obtained by combining several types: it is better to apply the tone with your fingers on a small area of \u200b\u200bthe face, after washing your hands. Brush - work small in a circular motion as if polishing the skin. And for greater coverage, as well as shading at the hairline, it is convenient to use a sponge or a beauty blender (girls, do not forget to clean the tools regularly and do not spread infection on the face).

Choose brushes based on the end result

Brush

Its type depends on the final task:

Flat with pointed ends - suitable for full coverage and does what you used to do with your fingers
Spatula brush blends any cream liquid remedy and cover up imperfections
The kabuki brush is ideal for working with dense and loose textures and applying powder.
Sponge brush - the same as sponge, but the handle makes it especially convenient; suitable for full foundation application, but not for spot correction

beauty blenders for home use

beauty blender

The last, in case you haven’t heard, is an absolute know-how for shading the foundation. The creator of the gadget, makeup artist Rea En Silvoi, assures that now you don’t have to dance around the mirror with a tambourine in the struggle for perfect coverage - just run a beauty blender that does not contain fragrances and latex over your face and make an even color, changing only the degree of pressure.

There are three types of magic beauty blenders:

Pink - for home use (original)
Black - for professional (pro)
White - for fluids and BB creams (pure)

Before use, the gadget is wetted with water, from which it doubles. Then a tonal base is applied to it and shaded on the face. The more you squeeze the blender out of the water, the thicker the coating will be.

You can also use traditional sponges.

Sponge

The good old sponge works the same way: dip the sponge into the cream applied to the back of the hand, and begin to cover the face from the center to the hairline until the result is satisfactory. Finish shading with a brush.

The easiest way is to apply by hand

Fingers

And finally, how to properly apply foundation on the face with your hands. It would seem, what could be more natural? Fingers are still the ideal tool for light BB creams, but with foundations, especially if you have oily skin, it's best not to experiment often - this way you add oil to it and carry natural oils from your hands to your face. This causes acne, clogged pores and an unhealthy look, about which we have written more than a dozen articles on Life Reactor.

However, if you are just starting to experiment with makeup, you can try applying the product with your fingers:

Distribute the base with the index
Blend with index, middle and ring
Around the nose and under the eyes, apply the cream with the ring finger with tapping movements.

The difference between applying cream with brushes and fingers is obvious

How to choose the right shade of foundation?

Actually, color is the basis of the foundation for the correct application of foundation. Therefore, we go to choose it with a face thoroughly cleansed of makeup. We test the product in natural light and see how it adapts to the skin - it will take about twenty minutes. Ideally, you should apply a tester and go shopping, and then come back to buy foundation.

It is important to choose the right base color

If none of the shades match 100%, get two close ones and go for a natural blending technique like professional makeup artists do.

Don't forget the simple rules:

Pink skin - loves beige tone
With yellowness - beige-pink
Swarthy - dark beige/beige apricot

Choosing a foundation according to skin type

Your face should always look natural and not show off how many hours you've spent on make-up, so opt for natural colors.

If the tone does not fit perfectly, buy two approximate colors and mix

Choosing a foundation is also worth considering the type of epidermis:

For oily skin, it should not be too dense, look for vitamins A, B, zinc and sulfur in the composition - they reduce the amount of fat secreted
For dry, you will need moisturizing ingredients - coconut oil, avocado, grape seeds, hyaluronic acid, aloe vera
The composition of products for mature skin should contain collagen, coenzyme Q10, vitamins A, B, C
Young fit liquid light foundation

With different shades foundation you can correct the oval of the face

How to correct the shape of the face with foundation?

Elongated face - apply a darker shade to the forehead and chin, highlight the cheekbones with blush.
Rhomboid - reduce the cheekbones with a darker foundation. We make light highlights with a highlighter on the forehead and chin.
Triangular - darker highlight the forehead and cheeks. We put light highlights on the chin.
Rectangular - we apply a symmetrical contour to the right / left, on the forehead / chin. We highlight the center of the forehead, chin and the area under the eyes. We also deal with square face, apply blush on the cheekbones with oval lines.
We lengthen the round face, reducing the cheeks. We hide the protruding parts with a tone, highlight the forehead and chin.

In all cases, do not forget to shade the means well so that the transition border is barely perceptible.

3 tools designed to help foundation

primer- colorless, silicone or tint. Gives smoothness, hides imperfections, wrinkles, corrects redness if necessary (green). White and blue lighten the skin, pink makes the face fresher, bronze creates a tan effect.

You can't do without a good makeup primer

highlighter- plays the role of a sculptor and is designed to highlight individual areas, gives freshness and radiance.

To create a radiant face, you need a highlighter

Concealer/concealer- masks bags under the eyes, redness, rashes. For optimal effect, choose a product lighter than the skin tone by half a tone.

Every girl knows how important a quality corrector is

You will find more subtleties on how to properly apply foundation on the face with a step-by-step guide in this video tutorial:

Any girl wants to get perfect tone faces using tonal means. Their choice usually causes many difficulties. But even if you choose the perfect product for your skin, it is important to know how to use foundation and powder correctly. We offer you several life hacks that will help you create a flawless makeup and save you time.

When choosing a foundation, be sure to test it on your skin. Applying foundation to the back of the hand as a test is incorrect. The ideal option is testing on the skin under the jawbone or in the décolleté area. Be sure to apply three tones to choose the most suitable from them.

No concealer? Toner saves!

Using foundation as a concealer is one of the best life hacks. To do this, apply a little foundation to the places where you usually use the corrector. Wait about five minutes and spread the product evenly on the skin. If you use both concealer and foundation, then you need to apply concealer after using foundation.

How to make a moisturizing foundation

Mix some foundation with your moisturizer and apply the resulting mixture on your face. Thus, you will get a moisturizing foundation. This trick will save your skin if you don't have a make-up base on hand.

How to use foundation in winter and summer

When choosing a tonal framework, do not forget to take into account weather conditions, air temperature. In spring, in warm weather, sweating of the skin increases. In this regard, it is better to opt for a matte tonal basis, as well as use a compact powder. In winter, the skin becomes drier. Therefore, you need to take care of it by choosing a foundation with nourishing or moisturizing ingredients.

In the heat of the summer, it is better to push the foundation aside, and instead stock up on a mattifying cream with a high degree of SPF and, if necessary, a water-based tonal fluid or cream powder. For a night out or for special occasions, two shades of foundation are recommended. Apply a darker tone to those areas of the face that are exposed to sunlight. A lighter color is best used in the chin area and in places that are not directly exposed to ultraviolet radiation. Thus, you will get a natural complexion.

Domed powder brush

A domed makeup brush is best for applying powder. It ensures even application, and in the end you get the desired result.

To apply the foundation, you need to use a special brush with a beveled tip. You need to start from the T-zone, i.e. from the nose, forehead and chin. After that, apply it to the rest of the face. And one more nuance: when applying the tonal foundation, brush strokes should be from top to bottom so that your pores are less visible.

Also, the tonal foundation can be applied using a special sponge (beauty blender). It has an elliptical shape, which allows you to perfectly tint even hard-to-reach places. Before using the beauty blender, it must be well moistened with water. This will allow you to use foundation economically. Then apply the foundation in the same way as with a regular sponge.

For more information on the correct use of a beauty blender, see the video tutorial.

If your skin is flaky, then you need to apply a rich cream first. After it has absorbed, apply moisturizer with light patting movements. Your skin is now ready for foundation.

How to apply foundation on dry skin

If you have dry skin, then it is better to choose foundations with moisturizing ingredients (aloe, hyaluronic acid). First you need to wash your face using a soft gel or foam. Then be sure to apply a moisturizing makeup base on your face. And in the end, we apply the selected foundation and, if desired, mineral powder.

Use these simple foundation and powder hacks daily to keep your skin looking flawless.

Modern research shows that 8 out of 10 women use foundation. With the help of this cosmetic product hide minor skin imperfections, even out tone and improve complexion. But few people know whether foundation can actually be used and whether it is safe for the skin. Consider the pros and cons of using a foundation product, referring to the recommendations of experts.

When the cosmetic industry was just beginning its development, many products provided negative impact and had side effects due to poor quality ingredients. That is why most cosmetic products, including foundation, are overgrown with myths and stereotypes, which today can be easily dispelled:

Causes acne. If you use the foundation incorrectly or pick it up not for your skin type, then it will really contribute to the appearance of imperfections. In addition, it is important to choose a product for the season: for example, in summer it is better to give preference to a product with a drying effect, in winter - with a moisturizer.
Clogs pores. Modern foundations have a specific structure with small pigment particles that allow the skin to breathe. The composition, which includes natural ingredients and vitamins, protects the skin from the negative effects of the environment, dust and pollution.
Causes premature aging. Vitamin E is added to many foundations today as a preservative. In addition, it allows you to fight free radicals - they directly lead to premature aging.
Not suitable for oily skin. Many tonal foundations are designed specifically for oily skin to combat overactive sebaceous glands. Therefore, even for oily skin, it is possible to choose the right product.
Creates an effect"masks". The creation of such an effect can be facilitated by an incorrectly chosen tone of cosmetics or illiterate application. You can solve the problem by visiting a beautician and competent selection suitable remedy, as well as using a special sponge for application.

You can use foundation even with the most problematic skin, however, the selection of funds will have to be given a little more attention

Foundation Benefits

Modern products for smoothing skin tone are developed using unique technologies, taking into account the problems that most often bother women. Enlarged pores, acne, fine wrinkles and other imperfections can be skillfully hidden if you use foundation. The formulas of modern products provide a number of benefits for the skin:

Some specialized products provide a lifting effect
Protection of the face from dryness and chapping, especially in the cold season
Restoration of the hydrolipidic barrier
Noticeable immediate improvement appearance skin
Protection against negative UV rays

Cosmetologists, answering the question of whether it is possible to apply foundation, agree in a positive answer. However, it is necessary to select the tonal foundation carefully, taking into account the individual characteristics of the skin, as well as the natural tone.

Flaws

Despite the wide range of benefits of using this cosmetic base, the question remains, is it possible to apply foundation daily and is it harmful? Of course, if the tool is chosen correctly, then the disadvantages can be minimized. Otherwise, even a light consistency can cause some disadvantages:

Violation of air exchange of the skin. It can occur if it is not enough to clean the skin of makeup in the evenings. A kind of “mask” is created that prevents sebum and sweat from seeping through. The result of this process can be clogged pores. From time to time, thus polluting the pores, the girl risks the fact that sooner or later black dots will appear on her face, getting rid of which will be more problematic than choosing initially high-quality cosmetics
Allergic reactions. As a rule, allergies can only occur to low-quality or non-natural ingredients. In most cases, these ingredients are found in inexpensive foundations. Therefore, it is quite possible to get an allergy from cheap cosmetics. It is also necessary to pay attention to the composition of even expensive cosmetics if you are allergic to specific ingredients. For example, beeswax or orange oil
Unnatural appearance. It often takes a lot of time to select the right tone, however, finding a tone-on-tone cream is almost impossible, because each person has their own individual skin tone and it is extremely problematic to reproduce it. Plus, two coats of foundation, even the perfect shade, topped off with powder will definitely not look pretty.

If a certain product causes concern, and its use causes discomfort to the skin, then it is better to refuse it. We can conclude that it just doesn’t suit you and find an alternative replacement for it.

Secrets of correct use

Proper use of a cosmetic product will help prevent the occurrence of side and negative effects from its application.

Instruction

Choose a foundation according to your skin type. For oily skin, a liquid foundation is suitable. It is sold in a glass jar or bottle. This cream absorbs excess sebum. Therefore, the skin remains smooth and matte for a long time. The composition of creams for oily skin includes extracts of quince and licorice root. If the skin is inflamed, has many open pores and pimples, use tonal compact powder. It covers the skin with a denser layer. The cream is distributed over the skin evenly, without accumulating near open pores. As a result, the face acquires a healthy appearance. The composition of this powder includes antiseptic substances that promote the healing of acne. For dry and sensitive skin, choose a regular water-based foundation with various vitamin supplements.

The tone of the face, of course, is also important. Therefore, while in the store, ask the consultant for a sample of the product to apply it on the back of the hand or on the nose. Choose a cream in daylight. For fair skin light shades are suitable, and dark ones are suitable for dark ones. A good foundation always adjusts to the complexion, as if merging with it into one. Please note that the foundation should be invisible on the skin. For the evening time of the day, choose a product that will be a shade darker than your natural complexion. If you applied the cream on your face, wait 10 minutes. In almost all cases, the foundation tends to darken a little.

Before applying foundation, wash your face with soap and various cleansers. Then apply a very light moisturizer to your face. Let it absorb well into the skin. Walk across the face with paper napkin to remove any remaining cream. Apply the foundation in a thin layer on the face. Move strictly along the massage lines: this way you will not stretch the skin of the face. In the area around the eyes, the cream should not be stretched over the skin, but driven in with fingertips. Never apply the cream in the direction from the periphery to the center of the face: this will make wrinkles and pores even more visible. To spread the paint evenly, use the cream in small portions.

Apply compact powder with a sponge or brush. Just gently massage the cream into your skin. This method of application is recommended by professional makeup artists. With it, you can achieve amazingly natural results. The best foundation sponges are made from natural rubber. They have a fine porous structure. A sponge with large pores absorbs too much cream, making it difficult to apply. After each use, rinse the sponge with warm water and dry it. So you prevent the appearance of germs on it.

To prevent makeup from looking artificial, mix the same amount of foundation and day cream in the palm of your hand and apply to your face. So you can create a very natural effect, because the skin will acquire a beautiful and even shine. If the shade of the foundation seems too dark for you, also practice mixing with your regular face day cream in a ratio of one to one.

To mask red spots, there are special creams with a green tint. Apply this product in a thin layer and gently pat into the skin. Visually green color neutralizes red. After such a cream, powder is applied to the necessary places. Therefore, the redness seems to disappear. To mask bags under the eyes, it is customary to use foundation yellow shade. Since yellow neutralizes purple circles.

Many modern teenagers actively use foundation and powder. Is it harmful for the skin to use tonal products at such a young age? And when is the best time to start actively using toners? Make-up artists and cosmetologists answer.

What Makeup Artists Say

A well-known make-up artist-stylist from St. Petersburg Olga Bondarenko answers: “I think that the most important thing in makeup is a good tone of the face. The foundation gives the face a well-groomed and perfect look. Now many brands produce products even for very young girls. I think that culture a girl proper care for a necessary from an early age. And you can regularly use cosmetics somewhere from the age of 15. The main thing is not to turn the natural interest of young girls in cosmetics into a forbidden fruit.

Alluring contents of mom's cosmetic bag

Indeed, in the early adolescence many girls are beginning to be interested in the contents of their mother's cosmetic bag. What happens next? If mom screams and swears, "It's too early for you, don't even look at the makeup!" will hide it away from the child, interest on his part will increase even more. Unfortunately, a lot of teenagers secretly use the contents of their mother's cosmetic bag. And the point here is not at all in moral principles, but in the fact that teenage girls should not use cosmetics, especially tonal products that their mother uses or elder sister. It only harms young skin. Therefore, it is far better to take this inevitable issue under your control. If your daughter has stubbornly decided that she cannot do without foundation, it is better to purchase for her a quality product of a well-known line, designed specifically for young skin. Such creams and liquid bases are lighter, gentle, delicate, non-comedogenic, and very often also help to cope with teenage skin problems - oily sheen, enlarged pores, etc.

Do young girls need foundation?

There can be no clear rules or prohibitions. It all depends on the condition of the skin of a person. If you see that you really need a foundation, then start using it, but always of high quality, and again, intended only for young skin. If your skin looks good without foundation, it's best not to touch it for now. Wait until at least 20 years. According to Elena Timoshchuk, a dermatologist-cosmetologist from Voronezh, the use of foundation can aggravate skin problems that often bother young girls and lead to allergies on delicate skin. Therefore, at such a young age, you need to use tonal means only strictly when necessary.

Is foundation bad for young skin?

Yes, if it is a low-quality comedogenic cream, or a cream intended for mature skin. Adolescents are also contraindicated in heavy, thick, covering agents.
Yes, as long as you don't cleanse your skin before and before applying the cream, or apply repeated layers of cream or powder throughout the day.
Yes, if you apply the cream in an excessively thick layer.
Yes, if you're trying to cover your pimples with foundation.

Remember! With acne, it is useless, if not harmful, to try to cover up skin imperfections with tonal means! Skin with acne should be treated by a beautician and apply medicinal ointments and other remedies. And the use of decorative cosmetics will only exacerbate your problem and finally spoil the skin.

What's in the article:

Foundations are designed to even out complexion. However, for an ideal result, it is important to know how and with what to apply foundation, and today at Koshechka.ru we will talk about this.

Skin preparation before makeup

Before applying foundation on the face, the skin must be properly prepared. For these purposes, various cosmetic products (foams, milk, tonics) are used. They should be chosen based on the type of skin.

cleansing

None of us should use alcohol-based cosmetics. It is better to use micellar water, it is recommended to use milk, as well as foam. Do not rub your face with a towel - this action leads to microscopic damage.

Moisturizing

Smooth application of foundation even on a clean face is impossible without prior moisturizing. The procedure is necessary even for oily skin. Moisturizing cosmetics saves from the effects external environment reduces the effect of ultraviolet rays. The sensitive area under the eyes is treated with special means.

Choice of foundation

The most commonly used foundation. Ideal for almost everyone. Has a liquid structure. Easy to apply, blend out.

The shade of the tonal coating should be as close as possible to natural color. When choosing a tool, do not forget that artificial lighting distorts the perception of color. The tone changes within a few minutes after application, and sometimes oxidizes, becoming dark. At the end of the procedure, there should be no noticeable transitions. If possible, it is better to choose a toner probe. In the event of an error with the color, monetary losses will be minimal.

If the cream is used in sunny weather, its composition should contain a UV filter, at least SPF 15 - suitable for the city.

Tonal cream is of several types. Each of them has its own peculiarity in work.

fluid;
Stick;
Cream powder.

Foundation Fluid has a more liquid consistency. Thanks to powder additives, the skin becomes matte. Shake well before use.

Fluids are available in convenient packaging. Since the product has a high pigmentation, a minimum amount of cosmetics is required for one application. For convenience, the bottle is equipped with a dispenser or pipette.

The fluid is suitable for oily skin, protects from greasy shine.

It is convenient to apply foundation cream-fluid on the face with your fingers. For shading, a dense brush - duofiber is suitable.

Cream stick has a high density, practically hides skin imperfections. Due to the high concentration of coloring particles, it will be possible to mask bright spots, inflammation. It looks like a thick pencil.

Application: applied to the face with small strokes and blended with fingers or a sponge.

Cream powder Includes a dry coat as well as a liquid base. Suitable for all skin types. To hide small flaws, first masking is applied pointwise to problem areas, then distributed over the entire surface. After drying, the face becomes matte.

Application tools

It is convenient to apply any foundation on the face with your hands or use sponges, brushes for this purpose.

Sponge work

Sponge can be regular or beauty blender and its varieties.

When using a sponge, a wet application method is more often used. Wet a clean sponge with water, then wring it out. This preparation allows you to apply the cream in a thin layer. The skin will look fresh and healthy. If necessary, several layers are applied. The foundation is spent more economically if you use a wet sponge.

The dry method is suitable for masking noticeable defects. With the help of a sponge, a layer of the required density is created.

The foundation can be applied in drops to the face and blended with a sponge or directly on a sponge. The distribution of cosmetics is carried out correctly with the help of circular movements. Touches should be light, not traumatic to the skin. After work, the sponge must be thoroughly washed and dried.

Using a brush

The brushes work well with liquid foundations. With the help of the tool it is convenient to distribute the product on the area around the eyes and along the hairline. Synthetic brushes allow you to make up with a minimum amount of foundation. Pile is selected medium hardness. If the brush is too soft, it will not be possible to spread the product evenly. Rigid pile can cause irritation.

The main brushes are two:

Flat large brush (classic) - the product is applied in strokes, layered one on top of the other, and thus the entire face is worked out.

Finger application

Hands must be clean and dry. Before using the tonalnik, it is necessary to warm the fingertips. The cream is applied dotted or in small strokes, rubbed with patting movements. Working with your hands, it is convenient to create makeup using mousse or thick foundation. Another plus of this method is that it is possible to clearly control the consumption of the funds used.

The best result is achieved if a combined application method is used. The cream is applied to the face with fingers or a brush. With the help of a sponge, cosmetics are distributed over the entire surface. Separate areas are worked out with fingers (wings of the nose, eyelids). Excess cream is absorbed with a sponge. The shading of the concealer is carried out with a brush.

Step by step application of foundation

If you know how to properly apply foundation on your face, this work will not take much time.

A little substance is squeezed onto a clean surface or back of the hand. The second method has its advantages. Human heat warms the cream, thereby softening its texture. It is more convenient to work with such a consistency.
The cream is pointwise distributed over the face. It is smeared on the nose, cheeks and chin.
The foundation is shaded with light movements from the middle of the face to its edges.
The area around the mouth requires special attention. Due to mimic activity, wrinkles and folds form there. The substance in such places can roll and spoil the appearance. To prevent this from happening, the area around the mouth is covered with a minimal amount of the product.
The skin around the eyes is the thinnest. It requires careful handling. Tonal cosmetics are rubbed with light tapping movements.
When applying tonalnik on the forehead, it is necessary to carefully process the hairline. To make the makeup look natural, the product is smeared on the neck, the area under the chin and near the ears.
After the entire face is covered with a masking cream, the final shading is carried out. For this, it is more convenient to use duofiber. The tool is shaded in a circular motion. The result should be a uniform natural color.
When the substance is completely absorbed, the face must be blotted with a napkin. Thus, excess makeup is removed. After that, shading is carried out again.
At the end of the work, you can use powder. This will help to avoid oily sheen in the T-zone.

All movements should be smooth and step by step. Smears are carried out only in one direction.

Noticeable flaws (pimples, spots) are masked with a corrector, concealer.

It is better to pin up the hair so that it does not fall on the face. Then you do not have to clean accidentally hurt hairs.

The hair growth zone (behind the ears, at the top of the forehead) is smeared with a minimum amount of cosmetics.

The forehead is processed not from the eyebrows up, but from the middle to the edges.

The neck is also covered with cream. Do not forget about the place under the chin. If these areas are not processed correctly, the face will look like a mask.

To mask darkening under the eyes, correctors and tonal foundations are used. It is important that cosmetics for this area do not contain alcohol.

Owners of oily skin should use the foundation with caution. Clogged pores will only exacerbate the situation. The cream should be the minimum density. You can try using matting wipes.

All instruments used for procedures must be clean. Neglect of this rule increases the risk of infection.

Even the best masking agent limits the access of oxygen. It's wrong to go to bed without removing your makeup. If you do not give the skin a rest, its appearance will noticeably worsen.

To look beautiful and natural, you need to know how to apply foundation on the face, neck and décolleté. Choose a product based on skin type, age and imperfections. Do not use a large amount of cosmetics, so as not to clog pores and do not harm the skin.

We will tell you how to choose a foundation and how best to apply it, and also, you will learn about the types of foundations and what kind of skin they are suitable for. You can be sure that 90% of the result depends on the correct selection of the product!

Means that mask imperfections and even out tone are recommended for use by women with any type of skin. The main thing is to choose the right tool for tone and composition. To make the makeup look beautiful, pay special attention to the cream.

Oily or combination skin. This type is prone to frequent rashes and constant oily sheen. To keep the skin matte throughout the day, purchase a cream with components that regulate the secretion of the sebaceous glands. Choose a dense foundation or cream powder, if you need to mask pimples - a product like a concealer or pencil will do. Many women with problematic skin prefer a regular moisturizer as a base for make-up and powder.
Dry skin. For this type, you need a product that will moisturize and retain moisture in the summer, and also protect from the cold in the winter. Pay attention to tonal foundations with plant extracts and oils. If the desired shade is not on sale, get a tone darker than another manufacturer, and mix the two products.
Normal skin. Choose products that won't overwhelm your makeup. The foundation should be light in texture, similar to mousse.
Mature skin. If a woman is over 35, she needs to choose a remedy that will hide age-related changes, and not emphasize wrinkles, spots, sagging and dry skin. It is recommended to use a foundation with a lifting effect and UV protection. The composition should contain beauty vitamins, glycerin, silicone, natural fruit or vegetable extracts.

In order not to wonder why foundation is visible on the face, pay attention to its structure. For dry skin, a liquid moisturizer is suitable. For oily - a dense texture that must be applied in small quantities so as not to create a mask effect.

The stage of applying foundation on the face is basic in any type of makeup. After choosing the right cream, a woman needs to decide how best to apply the tone. The tool and method depends on the consistency and density of the cosmetics.

The basic rules of makeup, depending on the method of applying the cream:

Sponge. A special sponge is used to apply a liquid or thick tonal foundation. Before makeup, it must be moistened with water. A moist sponge distributes the cream better, filling all fine wrinkles and pores, thereby evening out the texture of the face. To do this, drive in the tone with light movements. This tool does not allow you to collect too much money, which prevents you from getting natural color faces.
Brush or brush. With the help of a brush, you can gently distribute the foundation of a liquid consistency. Use clean and dry tools with synthetic bristles. With a brush it is very convenient to apply different colors of the tonal foundation, to contour and correct the face. It is recommended to distribute the matting agent with smooth movements from the middle of the face to the hairline. Make sure that the brush does not leave streaks and distribute the base evenly.
Fingers. The most convenient option that does not require money and experience. Therefore, if you do not know how to apply the cream, you can use with my own hands. Suitable foundation of any texture. It must be applied with clean hands, middle and ring fingers along the massage lines. Do not squeeze the tone directly onto the face. Separate a small amount on the back of your hand and take a little from there.

Learn about three ways applying foundation:

Once you have chosen the right product and how to apply it, learn how to properly apply foundation on your face. Algorithm for alignment and masking of flaws:

facial cleansing with care cosmetics;
skin hydration;
choice of method of applying the base;
applying the cream along the massage lines, starting from the forehead and cheeks;
applying cream on the neck, chin, décolleté and ears;
shading.

According to the advice of professionals, the foundation is most naturally applied using a beauty blender (a sponge with a sharp end, resembling the shape of an egg). Be sure to keep it clean and change it regularly. The pores of the sponge accumulate a lot of bacteria that can provoke the appearance of rashes.

Fluid is a light matting agent that is suitable for normal skin without visible defects. Not recommended for mature or problematic skin. The application of such a liquid foundation takes place with the help of hands or a brush. This cosmetic is indispensable in the summer heat, because it does not clog pores, but gives the face freshness.

The usual matting cream is used for representatives of oily and dry skin. It is necessary to choose the one that suits you after studying the composition. Also pay attention to the consistency and level of pigmentation of the tone. It is better to choose more transparent products that can adapt to skin color. To properly apply this foundation, use a sponge or fingers.

This cream perfectly combines two cosmetic products: foundation and mattifying powder. Very easy to use as it does not require additional tools and special environment. You can apply this cream with a sponge that comes with the kit.

Can be masked with powder dark spots, blackheads, reduce the appearance of enlarged pores and fine wrinkles. The product is suitable for oily skin, as it mattes well. However, do not overdo it with its application on the face.

This foundation is suitable for daytime makeup or girls who like a minimum of cosmetics. It looks like a mattifying cream whipped to a foam. Mousse does not clog pores and saturates the skin with oxygen, therefore it is recommended for oily skin types. It has a minimum of pigment, mask dark circles under the eyes and acne, he will not be able to. It can be gently applied with fingers or a brush.

Also recommended for protecting and moisturizing mature skin. So that the face does not look unnatural, the product is gently rubbed along the massage lines. It is best to use a flat brush during makeup.

The compact stick is designed for the perfect evening make-up. With this tool, you can mask acne, blemishes, enlarged pores and even moles. The consistency of the cream is thick and dense. To apply it evenly, use a sponge with a pointed end (beauty blender).

Professionals recommend applying it to certain areas with obvious flaws. The stick is not used for everyday makeup because it clogs the pores and does not allow the skin to breathe. Constant masking of rashes will lead to even larger foci of inflammation.

This cream is intended not only for matting and leveling the tone. It is based on components that moisturize, protect from sunlight, regenerate and eliminate inflammation. The tool is universal for many skin tones, as they adapt to it.

Suitable for women with any skin type. Correct application foundation by any method will provide an improvement in complexion and general condition. There are many options for BB cream, which are aimed at solving the shortcomings of problem skin.

The product is designed to eliminate tone imperfections on the face, has a lighter structure than BB cream. The foundation adapts to the type and color of the skin. The cream moisturizes and nourishes, protects against ultraviolet radiation and has a tightening effect. Suitable for daily use.

To avoid the CC cream being visible, it must be applied in a thin layer with a sponge or fingers. If there is pigmentation in the area around the eyes and lips, you need to apply a little more product and gently drive it into the skin.

For the beautiful natural makeup It is very important to choose a quality foundation that will suit your skin type. It is also very important to apply the matting foundation correctly. Makeup artists recommend using the following tips:

Foundation should be applied to previously cleansed and moisturized skin.
Do your make-up in sufficient light so that all skin imperfections and stains from the tonal foundation are visible.
When applying too thick and dense means, moisten the sponge or add day cream to it.
Apply foundation with dotted movements, gently patting on the skin of the face.
If you have problem skin, get a corrector palette. Redness is masked with green pigment, dark circles with white.
After applying foundation, spray your face with a liquid make-up fixer.

If you use these rules for applying foundation, you will get the effect of natural even color faces. For the perfect evening make-up, you need to purchase additional cosmetics to correct the tone. In addition to correctors, it is recommended to use a concealer to draw the oval of the face. Also use a highlighter to brighten up your skin.

When the cosmetics industry was just getting started, many products had negative effects and side effects due to poor quality ingredients. That is why most cosmetic products, including foundation, are overgrown with myths and stereotypes, which today can be easily dispelled:

Causes acne. If you use the foundation incorrectly or pick it up not for your skin type, then it will really contribute to the appearance of imperfections. In addition, it is important to choose a product for the season: for example, in summer it is better to give preference to a product with a drying effect, in winter - with a moisturizer.
Clogs pores. Modern foundations have a specific structure with small pigment particles that allow the skin to breathe. The composition, which includes natural ingredients and vitamins, protects the skin from the negative effects of the environment, dust and pollution.
Causes premature aging. Vitamin E is added to many foundations today as a preservative. In addition, it allows you to fight free radicals - they directly lead to premature aging.
Not suitable for oily skin. Many tonal foundations are designed specifically for oily skin to combat overactive sebaceous glands. Therefore, even for oily skin, it is possible to choose the right product.
Creates an effect"masks". The creation of such an effect can be facilitated by an incorrectly chosen tone of cosmetics or illiterate application. You can solve the problem by visiting a beautician and competent selection of a suitable product, as well as using a special sponge for application.

You can use foundation even with the most problematic skin, but you will have to pay a little more attention to the selection of the product.

Foundation Benefits

Some specialized products provide a lifting effect
Protection of the face from dryness and chapping, especially in the cold season
Restoration of the hydrolipidic barrier
Noticeable immediate improvement in skin appearance
Protection against negative UV rays

Flaws

Violation of air exchange of the skin. It can occur if it is not enough to clean the skin of makeup in the evenings. A kind of “mask” is created that prevents sebum and sweat from seeping through. The result of this process can be clogged pores. From time to time, thus polluting the pores, the girl risks the fact that sooner or later black dots will appear on her face, getting rid of which will be more problematic than choosing initially high-quality cosmetics
Allergic reactions. As a rule, allergies can only occur to low-quality or non-natural ingredients. In most cases, these ingredients are found in inexpensive foundations. Therefore, it is quite possible to get an allergy from cheap cosmetics. It is also necessary to pay attention to the composition of even expensive cosmetics if you are allergic to specific ingredients. For example, beeswax or orange oil
Unnatural appearance. It often takes a lot of time to select the right tone, however, finding a tone-on-tone cream is almost impossible, because each person has their own individual skin tone and it is extremely problematic to reproduce it. Plus, two coats of foundation, even the perfect shade, topped off with powder will definitely not look pretty.

Secrets of correct use

Proper use of a cosmetic product will help prevent the occurrence of side and negative effects from its application.

Instruction

The tone of the face, of course, is also important. Therefore, while in the store, ask the consultant for a sample of the product to apply it on the back of the hand or on the nose. Choose a cream in daylight. For fair skin, light shades are suitable, and for dark skin, dark ones. A good foundation always adjusts to the complexion, as if merging with it into one. Please note that the foundation should be invisible on the skin. For the evening time of the day, choose a product that will be a shade darker than your natural complexion. If you applied the cream on your face, wait 10 minutes. In almost all cases, the foundation tends to darken a little.

Before applying foundation, wash your face with soap and various cleansers. Then apply a very light moisturizer to your face. Let it absorb well into the skin. Go over your face with a paper towel to remove any remaining cream. Apply the foundation in a thin layer on the face. Move strictly along the massage lines: this way you will not stretch the skin of the face. In the area around the eyes, the cream should not be stretched over the skin, but driven in with fingertips. Never apply the cream in the direction from the periphery to the center of the face: this will make wrinkles and pores even more visible. To spread the paint evenly, use the cream in small portions.

To mask red spots, there are special creams with a green tint. Apply this product in a thin layer and gently pat into the skin. Visually, green neutralizes red. After such a cream, powder is applied to the necessary places. Therefore, the redness seems to disappear. To mask bags under the eyes, it is customary to use a tonal cream of a yellow tint. Since yellow neutralizes purple circles.

Content:

There are very few women who can boast of a smooth, flawless skin surface. Meanwhile, without this indicator, it is impossible to look really good. No makeup will look if there are acne, blackheads, blackheads, age spots and other cosmetic defects. The concealer allows you to disguise them, but the problem is that you need to choose it correctly. Otherwise, you can ruin the skin and makeup.

Multifunctionality

If you choose a good foundation, it will be your faithful assistant and will allow you to get rid of many complexes. However, it should be understood that this remedy does not eliminate cosmetic defects, but only masks them for some part of the day (when you are in sight). At the same time, in certain cases, you can still feel its effect on your skin, since ideally it should perform several functions at once:

creation of a natural complexion;
protection from external influences that the environment has (from frost, sunlight);
masking cosmetic defects;
maintaining moisture in the cells;
smoothing the relief of the skin surface;
elimination of oily sheen;
and even cosmetic correction of the face with the help of a foundation, but only the most professional make-up artists who can transform a woman's face beyond recognition with the help of various shades of this unusual tool know this technique;
drying.

The list of these functions reveals the true purpose for which foundation is needed: on the one hand, it is a skillful disguise of all kinds of cosmetic defects, and on the other hand, reliable protection from various harmful external influences. And this is despite the fact that they often talk about the harmfulness of this remedy for the skin. Judging by this list, there are only positive moments in it. Where is the myth, and where is the true face of foundation?

through the pages of history. For women of Ancient Egypt, Rome, Greece, foundation was replaced by chalk or white lead.

Harm: myths and reality

Perhaps there is not a single woman who would not wonder if foundation is harmful to the face and how much. To date, disputes on this issue are still ongoing by both cosmetologists and fashionistas. There are arguments for and against, and only you can determine for yourself that very middle ground between them and decide whether to use this cosmetic product.

Formation of new wrinkles

foundation makes wrinkles even deeper.

Rebuttal:

this is possible only if you choose the wrong foundation for the face: then it begins to dry out the skin, sink into the pores and make wrinkles more noticeable and expressive.

Irritation

if you use foundation for a long time, irritation begins on the skin.

Rebuttal:

this is due to insufficient cleansing of the skin before applying the foundation: in this case, bacteria begin to multiply in the sebum that is secreted under the masking agent, which lead to such consequences.

Dryness and dehydration

foundation is contraindicated for, as it does not allow oxygen into the cells, thereby causing their dehydration.

Rebuttal:

on the contrary, it creates a film on the skin of the face that prevents the evaporation of moisture from the cells;
modern products of this line have a light, breathable texture;
under this shield, the epidermis is effectively moisturized, since in the composition of products of this kind today you can see extracts of aloe, chamomile, calendula, light oils, hyaluronic acid, silicone, which retain rather than evaporate moisture.

clogged pores

it is often written that the main harm of foundation for facial skin is that it clogs pores with its microparticles, which prevents cellular respiration.

Rebuttal:

in fact, this is possible if the selected product is very heavy and dense in texture, is of poor quality, or is simply incorrectly selected.

peeling

the camouflage agent dries the skin so much and irritates it that after it the epidermis begins to become very strong.

Rebuttal:

the reasons why the foundation peels off on the face, and then the same thing happens to the skin, lies not at all in this remedy, but in the deep processes of the body: it may be worth drinking vitamins or going for a seasonal facial cleansing, which will remove dead epithelium particles and relieve you from this misfortune;
The second reason for this phenomenon is that few people know how to cleanse the face of foundation: its particles left in the skin for the night provoke the peeling process.

Oily sheen

some complain that after applying foundation, the face shines: of course, no one will like this effect.

Rebuttal:

this fact only indicates that the makeup base, which was used shortly before applying the tinting agent, has not yet been completely absorbed into the skin: the interval between them should be at least 30-40 minutes.

In fact, it is quite difficult to answer the question with complete certainty whether the foundation spoils the skin of the face, because there are a fairly large number of negative reviews. At the same time, cosmetologists and make-up artists claim that the modern beauty industry produces only high-quality products that are light in texture and do not cause side effects. What should be in their composition? We will show you how to choose a foundation so that it brings only benefits, not harm.

On a note. The first foundation in the history of cosmetology called Pan-Cake (translated as a contact powder of a natural shade) was created in 1936 by the famous cosmetologist Max Factor.

How not to make a mistake when choosing

Helpful Hints, how to choose the tone of foundation for the face so that it looks natural, will help you be confident and self-sufficient when shopping. Going in search, do not neglect these recommendations, so as not to leave disappointed, annoying reviews later.

If you want to buy the best foundation for the face, look at the corresponding ratings, study the numerous reviews of each brand. In the TOPs, brands such as Clinique, Chanel, Bourjois, Vichy, Lancome, L'oréal are often found, most of which are French-made. Be sure to pay attention to them.
To choose the right foundation color for your face, test it on your cheekbones, not your wrist. Ideal if it is completely invisible, i.e. it merges with the natural skin tone, only masking imperfections.
For oily skin, the composition of the product should not contain oils. Look for the designations oil-free, mattifing, oil-control on the packaging.
If you are the owner of a dry epidermis, oils and other moisturizing ingredients must be present in the composition of the product. In this case, the best foundation for the face is hydrating, moisture-rich.
To mask and even out combination skin that is difficult to care for, it is better to purchase a pudding foundation.
In the absence of serious cosmetic defects, choose a product with a light, airy texture. If you have problems, look for denser consistency. Focus on yellowish tones that look more natural on the skin.
If you plan to paint your face with a foundation (for pallor or excessive yellowness of the skin), you can add a little blush to it (if you need a rich shade) or a regular cream (when you want to make a lighter color).

When choosing a product, do not forget to pay attention to its expiration date. Remember that an expired product can seriously harm your skin.

Most of the negative reviews are due to the fact that women do not know how to properly apply foundation on their faces, make typical mistakes for everyone, and then suffer from side effects, exacerbating rather than masking cosmetic defects.

Curious fact. The composition of the first such agent contained a small amount of arsenic.

Terms of use

Proper application of foundation on the face is a real art that you need to be able to master. But as a result, you will delight everyone with an even, flawless skin tone.

1. Purification

30-40 minutes before makeup, the face should be cleansed: wash, use foam or milk. If the question arose of what to apply on the face before the foundation, give preference to a light nourishing or, possibly, a protective agent that is quickly absorbed within 15-20 minutes. The skin will receive a dose of the substances it needs and can safely hide behind a reliable shield. If the skin was treated with a substance that was too dense in texture, which did not have time to be absorbed, do not ask later why the foundation on your face rolls into unpleasant flakes and pieces.

2. Application technique

In order to properly apply foundation on the face, you need good lighting. Follow a fairly simple application technology:

Rub a pea between the fingers and apply it from the wings of the nose to the temples. The movements should be the same as when washing.
Now it is the turn of processing the cheekbones, nasolabial folds and chin.
Make a shading.
The next portion of the funds will go to the nose.
Do not forget the neck and décolleté area so that the transitions are not noticeable.
The last step is applying to the forehead.

3. Tool

Women often ask whether it is better to apply foundation: with fingers or with a brush. Good and that, and another. And yet, the first option is preferable, since you yourself will feel your own skin: where to remove the excess, and where you need to add masking. Use the brush only for blending.

4. How to flush

Wise women who care about their skin are worried about how to wash off the foundation so that its small particles do not clog pores. Of course, ordinary (even filtered or mineral) water is not suitable for this purpose. But in the arsenal of modern cosmetology there is micellar or rose water: wash your face with it. And then treat your face with a cleansing tonic for make-up removal. Some suggest to use in this case baby soap or special wipes. Be sure to keep in mind and always remember how to properly wash off the foundation so that in the morning the skin looks really fresh, clean and rested.

Now you know how to use foundation for the face, what properties it has and how to get the most out of it for your skin, no matter what type it is. Be sure to keep all these tips and tricks in mind when using this beauty product. Its uniqueness lies in the fact that in just a few minutes uneven skin tone can become flawless, which is very important for the beauty of the face as a whole.

Is concealer harmful to the skin or how to avoid unpleasant consequences

How to choose the right foundation

What do you need to properly apply the cream on the face?

Applying foundation on the face: the secrets of craftsmanship

You picked the wrong shade

You put on too much tone

You don't know your skin tone

You are not prepping your skin for foundation

You do not use a primer and do not set makeup

Your tone does not match the color of the neck

You are using the wrong brush or taking care of it incorrectly

You don't know which finish is "your"

Choosing a tonal

According to the tone of the face

By skin type

Composition

Secrets of correct application

Tools

Step by step technique

Face shape correction

How to properly apply foundation on the face - step by step photos

Step 1: Cleansing and Moisturizing

Step 2: correct imperfections with a makeup base

Step 3: Apply foundation with a brush

Step 4: Blend

Step 5: apply concealer

Step 6: fix the result

What is the correct way to apply foundation on the face?

Brush

beauty blender

Sponge

Fingers

How to choose the right shade of foundation?

How to correct the shape of the face with foundation?

3 tools designed to help foundation

No concealer? Toner saves!

How to make a moisturizing foundation

How to use foundation in winter and summer

Domed powder brush

How to apply foundation on dry skin

Foundation Benefits

Flaws

Secrets of correct use

What Makeup Artists Say

Alluring contents of mom's cosmetic bag

Do young girls need foundation?

Is foundation bad for young skin?

Skin preparation before makeup

cleansing

Moisturizing

Choice of foundation

Application tools

Sponge work

Using a brush

Finger application

Step by step application of foundation

Foundation Benefits

Flaws

Secrets of correct use

Multifunctionality

Harm: myths and reality

Formation of new wrinkles

Irritation

Dryness and dehydration

clogged pores

peeling

Oily sheen

How not to make a mistake when choosing

Terms of use

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